In today’s times, your regular CTM regimen might not do justice to your skin. If you want that extra glow, you will need to pamper your skin woes with extra love. It would be obvious to include good-quality cleansers, toners, and moisturizers to achieve flawless skin goals. But if you don’t know how to use a face serum (or if you are not using one), you might be missing out on many positives for your skincare regimen. 

Everyone has a certain skin type and complexion, but some of us also have a few dark patches on our facial skin. They may be caused due to prolonged exposure to environmental stressors that make the skin feel saggy and dull. You use your regular cleanser and a dedicated face cream, thinking that your skin has received its fair share of love. But despite all the efforts, your skin does not look that bright. What could possibly be wrong? 

Well, your existing skin care regimen is likely insufficient to make the skin look youthful. You may be doing all the good work, but if your regimen does not have the best-suited skincare products, there may be no expected results in sight. This may cause multiple signs of aging like hyperpigmentation, wrinkles, fine lines, and age spots and affect your skin’s radiance. And this is where a serum for face comes to the rescue.

What is a Face Serum?

A Face Serum for oily skin is a topical skin care product with a high concentration of active ingredients. It serves a different function other than your moisturizer or creams. While a face moisturizer retains moisture, a serum penetrates the deeper skin layers to deliver the nutrients deep into the skin cells.

The active ingredients in a serum for face can be non-harmful chemicals like:

  • Hyaluronic Acid
  • Retinol
  • Vitamin C
  • Niacinamide
  • Vitamin E
  • Peptides
  • Glycerin

A serum for face is a water-based product with a thicker consistency and active ingredients. So, it quickly gets absorbed into the skin and penetrates better, working on your skin straight away. It is used to treat some specific skin conditions and it does so by providing nutrients (and actives) to the skin’s deepest layers. 

It should contain potent actives that give your complexion the boost it needs. Owing to its multiple benefits, skin care experts suggest using a face serum when you’re in your thirties. However, you may begin it in your twenties if you have a specific skin issue that you want to deal with.

Pro tip: You should apply a Mamaearth Skin Illuminate face serum after a warm shower in the bathroom. If you don’t do so, it will soak moisture from the skin and make it drier.

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Note: Even if you are using face serum, you should not skip using a face moisturizer in your regimen.

There are many other uses of serum on face, but it depends on the choice of active ingredients or the concerns you want to target. 

What are the Different Types of Face Serum?

A well-suited skin serum can help you have better results if you want to treat hyperpigmentation, fine lines, dark spots, or dull skin. However, its effectiveness may depend on many factors. The following are the most used facial serums you will find in the market-

  1. Antioxidant serums

Antioxidants help improve your skin texture or tone, giving your skin a look of youth. They also help reduce aging signs like dark spots, age spots, wrinkles, etc. It makes sense to understand that using a serum enriched with these nutrients will help control premature aging.

Pro Tip: Serums enriched with antioxidants like vitamin C work best in AM skincare routine. Therefore, they should be applied before using Mamaearth Ultra light SPF 50+++ sunscreen.

Ingredients to look for: Vitamin C, E, Green Tea, and Resveratrol. 

Best suited for: Anyone can use antioxidant serums because they are good for all skin types and textures. 

  1. Brightening serums

These serums are powerhouses known to target hyperpigmentation and skin discoloration. They also have vitamin C or ascorbic acid that inhibits the melanin in the skin, a pigment responsible for uneven tone and dark spots. In addition, they also give you a more vibrant and radiant complexion. 

They show visible results within 3 to 4 weeks. You can use skin brightening vitamin c serum in your morning and evening routine, depending on the concern. 

Ingredients to look for: Vitamin C and Niacinamide. 

Best suited: You can use skin brightening serums if your skin has dark spots or inflammation. It is best suited for people who often stay out in the sun and thus deal with excessive tanning.

  1. Hydrating serums

You should try Mamaearth Skin Plump Hydrating Serum if your skin has a dull and dry texture. To get the most out of these serums, you should follow them with a hydrating moisturizer. Hyaluronic acid is an ultra-hydrating ingredient that holds one thousand times its weight in water. Being a humectant, it attracts moisture from its surroundings or skin.

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Tip: You can use it in your morning and evening routine to add moisture to your skin. 

Ingredients to look for: Hyaluronic acid, Glycerin, Niacinamide, and Squalane.

Best suited for: A hydrating serum will work best if you have dry skin. They also work for inflamed sensitive skin.

  1. Exfoliating serums

To prevent skin from falling victim to rough texture, skin care experts encourage using exfoliating serums. Exfoliation serums have non-toxic chemicals like alpha-hydroxy acids (AHAs), beta-hydroxy acids (BHAs), or poly-hydroxy acids (PHAs). They are known to improve skin texture while being gentle on the skin. 

Ingredients to look for: AHAs, BHAs, PHAs, or glycolic acid. 

Best suited for: You can use the exfoliating serum if you have a normal skin type. However, you should not use them if your skin is allergic to AHAs or BHAs.

  1. Anti-acne Serums

These serums are formulated with ingredients with antibacterial properties to help ease breakouts. Salicylic acid based Mamaearth tea tree serum is the best solution for reducing acne. In addition, it also helps remove dead skin buildup that can lead to zits. You can try Salicylic Acid Serum with neem for Clear Skin.

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Skincare experts advise using different types of serum for face to help with specific skin concerns. It would be better to opt for the same brand in all of them.

The best time to apply these serums in your nighttime regimen as exfoliating agents may make your sensitive skin dry and dehydrated. You should also follow it with some sunscreen before stepping out in the sun. 

Ingredients to look for: Salicylic acid, Green Tea, and Tea-Tree. 

Best suited for: Anti-acne serums work well for oily or acne-prone skin.

Benefits of Using a Face Serum

A face serum benefits your skin by providing the right amount of nourishment. It is crafted to hydrate, nourish, and protect the skin by penetrating the deeper levels of the epidermis for optimum effectiveness. Its consistency is lighter than that of a regular face moisturizer. It allows the active ingredients to sink in, which is how they differ from moisturizers in supporting skin health. 

Here are some of the uses for including serum for face in your beauty regime:

  1. Reduces dark spots

The ability of serums to target blemishes (like sun spots, wrinkles, or acne marks) is why they are popular among skin enthusiasts. The excess melanin production or deposit in the cells often makes the skin appear darker in some areas. The serums, which contain vitamin C, niacinamide, etc., help improve skin tone. These ingredients are highly effective in reducing skin discoloration, while vitamin C is an antioxidant that helps reverse signs of aging. 

  1. Betters skin texture

If your skin is dull and saggy, you should try hyaluronic acid or vitamin C-enriched serum for face. This is because the skin cells lose out on their moisture content and this often makes them inflamed. The best way to reverse this result is to improve the hydration levels in the skin levels. 

One may get better results by opting for a serum enriched with hyaluronic acid or vitamin C. These ingredients also help enhance skin texture, making your skin appear youthful. In addition, since these active ingredients penetrate deeply into the skin layers, they should be regularly used in your AM and PM skincare routine. 

  1. Combats acne

Serum for face also help fight infections in the skin by targeting active acne. In addition, they help reduce inflammation, redness, or itchiness that come along with acne outbursts. In addition, most of these products act as an exfoliator that removes debris from the pores. This also helps reduce whiteheads or blackheads. 

  1. Helps with aging signs 

Anti-aging serums help lessen the appearance of fine lines and wrinkles. This is because they are enriched with ingredients like retinol and niacinamide that stimulate the cell turnover rate and collagen synthesis. These two developments help keep the skin’s texture from sagging or becoming drier. So, serums reduce fine lines or wrinkles and protect the skin from damage caused by free radicals.

  1. Moisturizes and brightens your skin

You will notice your skin feels moisturized and hydrated with a thoughtful use of serum on the face. Serum for face offers maximum protection against pollution, which is why skincare experts love them. It improves the tone and texture of your skin by providing deep moisturization.

Our Facial Serum Range for a Youthful Glow

We have you covered if you are looking for a skin serum that could answer your skin woes with its active formula. Our safe and gentle skincare range includes sulfate-free face cleansers, face toners, moisturizers, and creams. Our facial serums are crafted with the Goodness of Nature; thus, they do not contain harmful ingredients like SLS or sulfates that may hurt your skin.

Let’s explore our incredible serum for face range-

  1. Skin Correct Face Serum with Niacinamide and Ginger Extract 

Got annoying acne marks and spots on your face? Try Mamaearth Skin Correct Niacinamide face Serum that comes enriched with the goodness of Niacinamide, Ginger Extract, Zinc PCA, and Glycerin. It helps lighten acne marks, reduce enlarged pores, and enhance skin texture. Niacinamide is a form of vitamin B3+ known to balance natural sebum levels in the skin. 

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This toxin-free serum helps reduce inflammation, evens skin tone, and restores skin elasticity. Ginger extract is also an antioxidant, helping stimulate collagen degradation and reducing melanin to even the skin patches.

  1. Green Tea Face Serum With Green Tea & Collagen

Want a serum that hydrates your skin and leaves it squeaky fresh? Our Green Tea Face Serum has many advantages for your skin. It tightens pores and gives you younger-looking skin. This multi-tasking serum for face also accelerates cell regeneration rate, thus improving the skin’s texture.

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Green Tea contains antioxidants that help neutralize free radicals and reduce dark spots. This provides deep moisturization to your skin cells and thus helps drive out issues related to premature aging. This serum is also MadeSafe Certified, which means it contains no harmful chemicals, just the goodness of healthy ingredients. You can also look for tea tree serum from our tea tree skin care range for all skin types.

  1. Rice Face Serum With Rice Water & Niacinamide

Mamaearth Rice Face Serum is new in the skincare range that gives you glass-like skin. It is a water-based, non-sticky formula that penetrates deeply and produces a youthful glow. This 24-hour hydration formula makes your skin look soft, supple, and plump throughout the day. It features Rice Water, Niacinamide, Black Oats, and Hyaluronic Acid. 

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Niacinamide is an activated form of Vitamin B3 and helps safeguard the skin’s texture from environmental triggers like pollution and seasonal changes. It is also known to reduce dark spots, blemishes, and hyperpigmentation. And it’s MadeSafe Certified, which means it contains no harmful chemicals but just love for your skin. 

  1. Skin Illuminate Face Serum With Vitamin C and Turmeric

If you want to amp up your skincare routine with the goodness of vitamin C, you should try our Skin Illuminate Face Serum. This well-researched product helps brighten your skin and reduce blemishes. This MadeSafe Certified serum also features Turmeric, Nymphaea Alba Flower Extract, and Squalene. Together, the formula helps you achieve a radiant glow with no signs of aging. 

It helps treat crow’s feet, smile lines, wrinkles, and hyperpigmentation, ensuring your skin looks youthful. So, if you want to stick to your #skincaregoals, you should try this serum for flawless glowing skin.

Summing Up!

A serum for face can be your secret product for achieving your skin goals. All you need to do is understand your concern and get one accordingly if you want to reap their goodness. Thankfully, using a best serum for glowing skin requires no trick. Just make sure that your skin is a little dampened to allow it to penetrate well. 

Here are some simple steps that may help you out-

  1. First, cleanse and exfoliate your skin using a face scrub. 
  2. Then follow it up with a face toner. 
  3. Next, pour two or three drops of serum into your fingertips and gently massage onto your face and neck.
  4. Wait for a few minutes to help the serum get absorbed.
  5. Don’t forget to slather your skin with your favorite moisturizer afterward. 

If you are looking for that perfect serum for face for your delicate skin, you can check- out our range of the best serums. Happy Skincare! and If you are looking for some hydrating products, you can check out these water based products for face for yourself.


  1. When to use face serum?

    Skincare experts recommend using face serum in the AM and PM skincare routine depending on the skin concern or formulation. Vitamin C-enriched serum for face should be used in the morning skin care regimen for maximum protection against environmental aggressors. Retinol and Niacinamide should be used at night. 

  2. How long should I leave the serum on my face?

    Let the serum get absorbed into your skin. The recommended time is usually 4-5 minutes. You know your serum is doing a good job when it leaves no oily residue or tackiness after application. Follow it up with a moisturizer.

  3. Can I leave serum overnight?

    For best results, you should apply the serum at night so that your skin can absorb them properly. At night time, the skin repairs itself so any skin care product you apply at this time works wonders for the skin. You can also use our overnight Skin Illuminating Face Serum with Vitamin C to help protect your skin as well as reduce the appearance of wrinkles. 

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