Do you know the right way to improve your skin health? The three golden rules behind happier skin are hydration, regular detoxification, and a healthy skin hygiene routine. Face cleansing is thus one of the basic rules that set the premises of skincare. Being a potential target of environmental triggers, our skin endures more than what meets the eye. Thus, using a gentler, finely-packed cleanser for the face is crucial.

There are many microscopic activities happening on the outermost level of the skin, and they are not visible to the human eye. Those tiny particles, including dead skin cells, pollutants, or traces of products, can clog the skin pores. This is why face cleansing is considered an irreplaceable step in skincare. In this blog post, we will dive beneath the surface of skincare to understand what face cleanser is and why it is critical. Read on! 

Ubtan Face Wash 150 ml  width=

Removes Tan | Brightens Skin

What is a Facial Cleanser?

Facial cleansers are crafted to remove toxins from the skin and keep pores clean and healthy. Cleansing involves removing the build-up of impurities and oils, the residue of makeup, remains of pollution, and dead skin cells from the skin. Thus, face cleansers promote a healthy skin barrier and lay a clean canvas for face cream, toners, serums, or SPF. 

They also play an important role in unclogging pores and keeping the topmost layer of the skin impurity-free. Ideally, the pH of the skin ranges from 4.5 to 6.5. When you wash your face, the interaction between cleanser, skin’s moisture barrier, and the skin’s pH takes place. If face washes or soaps have harsh surfactants, they can affect the skin’s moisture barrier and increase its pH. Thus, it is likely for the skin to attract dryness and irritation. 

While soap-free cleansers, cream cleansers, or foam cleaners contain deep-cleansing formulas, they are still gentler. So, using such a formulation causes less disruption in the skin’s moisture barrier and natural pH. Your skin likely feels happier when it is not introduced to or exposed to harsh chemicals and toxins. 

Why is cleansing critical in skincare? 

For any skincare program to work, whether minimal or elaborate, having clean skin is critical. Neither can we remain indoors all the time nor avoid environmental triggers. From UV rays to pollution, our skin is a soft target for getting affected by external factors. Outcomes can be damaging and hard to tackle and endure. In addition, it also affects the firmness of the epidermis, making it susceptible to premature aging. 

Thus, cleansing is the foremost practice in any skin care regimen. The sad part arrives when it is done too frequently and excessively, and that too with harsh soaps. Coming in contact with water or being subjected to harsh soaps can strip off the skin’s natural oils. While dryness and flakiness may irritate the skin, dark spots and premature aging might last much longer. 

Usually, some products are made of harsh detergents and may hurt the skin’s natural barrier. However, choosing a natural cleanser for the face loosens up the clogged pores, gently pulling out impurities without stripping the skin’s natural oil. Therefore, it is critical to practice cleansing even on the day we do not step out. Not only does it remove impurities from the skin, but it also lays an ideal groundwork for other skincare products to work well.

Fun fact: Washing makeup with Micellar Water is not included in your weekly exfoliation cycle. You should use a face scrub for the latter. Try one of ours today!

The Correct way of using a Facial Cleanser (foaming or non-foaming) 

Step 1: Choose an ideal cleanser for your face 

It is a mere fact that using the cleanser for the face is the base for any skincare regimen to work. However, the wrong formula may hurt your skin, causing irritation and breakouts. So, choose the formulation with gentler ingredients that suit your skin type. For example, if you have dry skin, use hydrating ingredients like hyaluronic acid, glycerin, aloe vera, etc. While Vitamin C, Turmeric, Saffron, and Rice Water work well on dull and damaged barriers.

Step 2: Set up a time

Cleansers, made with effective ingredients, deep-clean your pores and clear out the traces of dirt and debris. We recommend cleansing twice a day to reduce the risk of acne, irritation, and inflammation. 

Face cleansing in the morning removes bacteria that have transferred to the skin from your saliva, clothes, or bed lines while sleeping. Doing so at night removes grime, pollutants, sweat, and makeup residues.

Pro tip: Do cleansing on a regular basis but use a face scrub in your weekly regimen for skin exfoliation.

Step 3: Focus on the technique

When it comes to face cleansing, the application, and the technique makes all the difference. So, here is what you should remember if you want to maximize the potency of a face cleanser. 

a. Begin by properly pulling your hair back and cleansing your hands.

b. Next, moisten the face with water and cover the neck as well. While doing so, prefer lukewarm water and avoid hot water.

c. Now, take a generous amount of face wash and spread it across the face and neck. Massage in the upward direction to help dissolve the foam in the skin.

best cleanser for face

d. After rubbing gently on the skin for 30 seconds, rinse the foam off and pat dry with a clean towel.

Step: 4: Moisturize, pamper, protect, & repeat!

Once you cleanse your skin deeply, swipe on a hydrating face toner to fix the skin’s pH level. Post-toning, it’s time for treatment products like serum or ointments to address concerning issues. The next step is to apply a thick layer of face moisturizer to keep skin tissues hydrated and nourished. Finally, top off with SPF to complete the process. 

If you are new to skincare, begin with the basics- cleansing twice daily and moisturizing thereafter. As your skin adapts to the basics, gradually expand your routine to toning, repairing, and moisturizing. Giving time to your skin so that it can adjust to the new skincare products will give you the best result. If it shows any allergic reactions, wait for a couple of days before attempting to use it again. 

Note: Weekly routine is critical as well. So, do not forget to add a nourishing face mask and scrub to your weekly routine for holistic skin care. 

Benefits of using a cleanser for your face 

1. Protect the skin barrier

It is a known fact that the skin is the body’s largest organ and it acts as a protective barrier in the human body. Lack of cleansing paves the way for irritants, grime, and pollutants to get in the skin pores. Thus, the skin becomes prone to dullness, sensitivity, inflammation, and acne. Face cleansing dislodges toxins and debris from the skin, enabling the skin to be free from acne-causing bacteria.  

2. Boosts collagen production

As we age, the skin’s ability to produce a healthy amount of collagen tends to decline. Conversely, unhealthy collagen production leads to wrinkles, sagginess, and fine lines. Regular cleansing with thorough-cleansing formula aids collagen production by increasing skin cell turnover. 

Did you know? A healthy cleansing routine is a mini facelift that keeps skin young and radiant. 

3. Brightens skin tone

A gentle facial cleanser for acne-prone face effectively wards off dullness by wiping out dead skin cells. The skin surface receives gentle exfoliation while cleansing, helping the skin reveal new cells beneath. 

Thus, choosing a gentle and non-toxic cleanser for the face leads to a healthy skin barrier function that promotes radiant skin. Besides, it maintains a healthy blood flow, making skin appear bright and rejuvenated. 

4. Helps to control oil production

The overproduction of oil is the major reason our skin appears unusually greasy. Excess oil triggers acne breakouts, congestion of pores, and the appearance of blackheads. If the skin is not cleansed properly, the sebum gets mixed with dirt and dead skin cells, resulting in a lumpy texture. Therefore, face cleansing is the best practice to maintain sebum production in the skin and combat such a condition. 

5. Keeps skin free of toxins

Whether UV rays or pollutants, our skin becomes home to toxins and irritants that accumulate on the skin’s surface. The benefits of facial cleansing aren’t limited to drawing out the impurities from the surface; it also works well with congested pores. It improves lymphatic drainage and, thus, detoxifies the skin and makes it appear clear and healthy.

Reveal the brightness with a gentle range of cleansers for your face! 

1. Tea Tree Face Wash 

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Purifies Skin | Controls Acne & Pimples

Rise and shine with our incredible composition- Tea Tree Face Wash. Encompassing the richness of tea tree, salicylic acid, and neem, it sheds off the worries of acne and zits. This face cleanser for oily skin gently removes impurities and germs from the skin while keeping the hydration level intact. Besides, the tenderness of tea tree extracts calms inflammation, boosts skin’s radiance, and defies dullness. It doubles up as a cleanser for acne face too.

2. Rice Face Wash

Do you know the secret behind the glass skin in K-beauty? It’s the hydration and nourishment packed together. Presenting you another of our formulations, Rice Face Wash. Exhibiting the goodness of rice water, niacinamide, glycerin, and vitamin E, it locks in the hydration, adding a visible glow to the skin. This face cleanser for dry skin helps brighten skin tone while keeping the skin cells moisturized.

3. Ubtan Face Wash

Turn on the brightness with our age-old glow technique- Ubtan. With the goodness of turmeric, carrot seed oil, walnut beads, and saffron, it revives the skin’s radiance by shedding dead skin layers. The powerful duo of saffron and carrot assists in removing tan, while turmeric detoxifies skin naturally. 

Likewise, walnut beads exfoliate the dead skin cells, leaving a clean, glowing complexion. As one of the best face cleansers for face in India, it helps you have a cleaner and more radiant appearance after use.

4. Vitamin C Face Wash

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Deeply Cleanses | Brightens Skin | Makes Skin Glow

It’s time to glow naturally with our Vitamin C Face Wash. It assimilates the potent blend of calming ingredients such as vitamin C, turmeric, and aloe vera. These ingredients help brighten the tone, fight oxidative damage, and promote even skin. In addition, the antioxidant properties of vitamin c and turmeric help heal sun damage, reduce spots, and encourage cell regeneration.

The final words 

Now that you are familiar with the benefits of choosing the best cleanser for the face, we suggest buying one for your skin care needs without any delay. If you wish to accelerate your skincare ride, keep it moving in the right direction. Start cleansing, moisturizing, and protecting, and gradually move towards a dedicated skincare routine for your unique concerns. 

Understand your skin before selecting any product. For instance, do not buy hydrating or oil-enriched formula if you have an oily skin type. Instead, go for oil-free formula when buying a moisturizer, or face gel. Sometimes all it takes is a little pampering to regain the glow your skin once had. So, try not to move past any step if seeking holistic pampering of skin health.

At Mamaearth, we focus on serving your skin health with effective, gentle, and skin-friendly products. Free of potential irritants like artificial dyes, minerals, parabens, and sulfates, our elite line of face cleansers is best suited for different concerns. Incorporating gentler ingredients, our safe and gentle face washes help effectively cleanse your sensitive skin without inflaming or drying it.


  1. When to use a cleanser for the face?

    It is advisable to wash your face twice a day- in the morning and at night before sleep. However, if you have oily or pimple-prone skin, remove makeup or residue of any products using cleansing balm or milk before using the face wash. It is important to note that excessive cleansing may harm your skin. So, wash your face only twice a day.

  2. What can I use as a cleanser for my face?

    Always prefer using gentle face cleansers to maintain the softness of your skin. While picking an ideal formulation, we recommend using sulfate- and paraben-free face wash. In addition, you may opt for nature-backed cleansers such as our Ubtan, Rice Water, Aqua Glow, Vitamin C, and Tea Tree face wash. These ranges are devised with moisturizing agents such as rice water, turmeric, saffron, aloe vera, cucumber, etc.

  3. Can we use cleansers daily?

    Yes, you should use a cleanser daily to ensure your face remains free from impurities that may irritate, congestion of pores, or pimples. If you wish to have a healthy skin barrier, wash your face twice a day. 

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