Dark, patchy, and uneven skin is a trouble that many of us deal with every day. But as tiring as skin problems can be, finding the right skincare product is a huge task too. A plethora of serums available in the market can help manage pigmentation and dark spots. But how to select the best pigmentation vitamin c face serum to reduce hyperpigmentation removal from the skin? Keep reading to get all your answers!

Worried about pigmentation? Try Mamaearth’s Aloe Vera Face Serum that help boost collagen levels naturally to reduce pigmentation.

Hyperpigmentation – What is it, & Its Types?

Hyperpigmentation, in the simplest words, means darker skin in certain areas. It can affect the color of your skin. Melanin is why your skin has a unique color or shade and is produced by the skin cells. Any damage to them means the production of melanin gets affected. 

Hyperpigmentation is thus a common skin condition that affects people of all skin types. It could happen in various forms and may be triggered due to several factors, as follows: 

1. Freckles

Are you having regular and long exposure to sunlight? Freckles or ephelides are the after-effects of having a beach trip or a trek, especially if you have a fair complexion. During the summers, they appear darker on your skin, and in the winters, they are mostly negligible. Freckles can also be hereditary. 

2. Solar lentigines

These are pigmented spots with a defined edge. They are also liver spots that can appear anywhere on your body. Their color varies from light brown to black. They are mainly caused due to excessive sun exposure, and the exposure to melanin pigments determines its degree.

3. Melasma

This is a condition that causes darker patches to appear on the face. Commonly found in women, this kind of skin disorder usually occurs with hormonal disturbance. This condition can worsen with UV exposure, stress, or pregnancy. It is more prominent in people with medium to darker skin tones. 

4. Post-inflammatory Hyperpigmentation

The skin-darkening effect of acne, sunburns, or eczema is known as hyperpigmentation. It mostly occurs in people who have had inflammation or a skin injury. Fortunately, it is manageable and can be controlled using the right skincare regimen. Mamaearth’s Aloe Vera Face Serum features Aloe Vera and Ashwagandha that help boost collagen levels naturally to reduce pigmentation.

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Mansi DhamirMansi Dhamir
23:50 13 Jan 23
I have been using mamaearth's products for a long time now for my self and my kid too, products are really good and i prefer it because it's suitable to me and for babies delicate skin too.
Kavita RaniKavita Rani
17:37 09 Jan 23
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Zehra SanyaZehra Sanya
15:54 09 Jan 23
A friend of mine had recommended Mama Earth's Onion shampoo to me when I told her about the problems I face in managing my hair. Its been a year now that I am using Mama Earth's products and they're doing wonders to my hair and skin. They have a wide range of hair and skincare products made from natural ingredients. There are no harsh chemicals in their products which usually cause damage to hair and skin like in the case of other products. Do tryout their products
seema singhseema singh
18:09 07 Jan 23
Mamaearth products are best. Me and my family after 2 years used mamaearth products. I'm happy after used mamaearth products it's really effective and natural
18:59 05 Jan 23
I ordered mamaearth sunscreen body lotion and honey malai cream for myself and mamaearth milky soft body lotion for my baby. All products are very nice. Product delivery is appreciable. I received the product before delivery time. I have ordered other products also.let me receive the products I will post their review also
Priyanka SachanPriyanka Sachan
17:39 05 Jan 23
I am a big lover of mamaearth products. Fully trusted on each product and suited me well. My daughter and my husband also like their products. Even i am gifting mamaearth products to my family members and they were also liking the products. All products and natural and suited to skin.Thank u mamaearth for this amazing products❤️

What are the Causes of Hyperpigmentation?

There are several reasons why hyperpigmentation occurs in certain areas of your skin. Even though it is treatable, knowing the triggers will help you understand the concept better:

1. Medications

Have you been medicated with high-powered drugs recently? Research shows that certain medications and treatments can cause hyperpigmentation on your skin. It appears on your skin as a side-effect that causes it to darken.  

2. UV Rays

Prolonged exposure to harmful ultraviolet rays can majorly cause hyperpigmentation. It can be seen as patchy pigmentation occurring on the face, neck, and arms – the most exposed areas to the sun. 

3. Sunburns

A type of skin burn arising due to constant exposure to sunlight or sunlamps. It darkens your skin a little more than usual and may also hurt. In addition, it causes discoloration of your skin and might be accompanied by painful rashes. 

4. Hormones

Hyperpigmentation can also occur if there is an imbalance of estrogen and progesterone in the body. Usually, it happens when you hit puberty or are pregnant or taking medications that may affect these two hormones. 

Hyperpigmentation may have several causes, but there are skincare products that can help lighten dark patches on the skin. A pigmentation serum is an affluent product penetrating the skin and targeting specific concerns with its active formula.

Skin Care Routine for Pigmentation

So, here is what a skincare routine should look like-

Step 1: Face wash

Cleanliness is your start for everything. Skincare experts often mark clean skin as the foundation for applying other skincare products. Wash your face with a pigmentation face wash to wipe off the dirt and impurities from your face.

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Ubtan face wash

Removes Tan | Repairs Sun Damage | Brightens Skin

Use it at least twice daily to get rid of dull skin naturally. In addition, it helps maintain skin hygiene and keeps your skin fresh and revived throughout the day. You may also opt for a good Multani mitti face wash for acne.

Step 2: Face Scrub

As rare as this step is talked about, exfoliation of your facial skin is equally important. It helps remove dead skin cells from your face and keeps it fresh and youthful for a longer period. 

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Ubtan face scrub

Removes Tan | Gently Exfoliates | Evens Skin Tone

Face scrub generally have a coarse, beady texture, making cleaning whiteheads and other skin impurities easier. However, you can try using natural scrubs for a better experience and for maintaining your skin’s health. 

Step 3: Face Toner

After the tiring processes of cleansing and exfoliation, the skin sometimes loses its natural oils. This keeps the pores open and causes your skin to sag. Using a face toner helps in enriching your facial pores with nutrients and uplifts your skin naturally. 

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Vitamin C face toner

Tightens Open Pores | Restores Skin’s pH Balance

Tip: We recommend you use a toner at least twice daily on a clean face. It boosts hydration, prevents sagging, and works wonders in rejuvenating skin every day. 

Step 4: Face Serum

Once the essence of your toner gets absorbed, you should apply a few drops of the best pigmentation vitamin c face serum on your entire face. It would help regenerate skin cells and give them a better texture. You can also use Salicylic Acid Serum with neem for Clear Skin.

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Skin Illuminate Face Serum

Highly Potent Vitamin C | Gives A Radiant Glow

Using a Niacinamide serum for pigmentation gives softer and healthier skin with consistent use. You should apply it at least twice daily for better and improved results. 

Pro tip- You should not apply two skincare products unless separated by at least five minutes of application. This will allow both products to get properly absorbed into the skin. 

Step 5: Face Cream

Normally, during the cleansing process, your skin loses its natural oils and dirt, and impurities. Using a face cream or moisturizer helps restore these oils and nutrients effectively. 

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Foundation-Ivory glow

12-Hour Long Stay | 2x Instant Glow

You can use it whenever you have washed your face. However, we recommend consistently using it at least twice a day for improved results in strengthening the skin’s barrier. 

Step 6: Under-Eye Cream

Your eyes are the most expressive when they look healthy and happy. Research says that your under-eye skin is twice as delicate as your facial skin. Due to prolonged exposure to the external environment, lack of sleep, and longer screen times, the skin underneath your eyes starts looking dull. 

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Bye bye blemishes Cream

Reduces Pigmentation & Dark Spots | Non-Greasy

Using an pigmentation cream helps prevent visible dark circles, uplift your skin, and eliminate eyebags formed due to stress and less sleep. Using it at least twice daily will help you achieve better results soon. 

Step 7: Sunscreen

Sun protection is vital for your skin, even if you stay all day indoors. Using SPF helps shield your skin from harmful UV rays and radical damage. It also gives your skin the vital nutrients it needs when you step out to make your day the best it could be! 

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Packed with SPF 50 | Long Lasting Sun Protection

We suggest you use sunscreen on your facial skin twice a day. The sunblock backed with intense hydration and rejuvenation will naturally help your skin look brighter, happier, and healthier. 

What goes into your weekly routine?

Besides the everyday CTM routine, your weekly routine should also have skin care products like a face mask to boost the skin’s hydration level. A nourishing face mask can help increase the skin’s moisture levels if used twice or thrice a week. This step would also ensure that your skin feels revived and rejuvenated, allowing other products to work well. 

What to Look for in an Serum for pigmentation?

If you are looking for the best serum for pigmentation and dark spots, you should look for factors that help you make a better choice. The market is huge, especially in the cosmetic industry. The choices are too many to avoid getting confused. 

Let’s take a look at the factors below:

1. Ingredients

Irrespective of its looks, you need to make sure that you are placing your bets in the right place. These days, there are great products in the market that give short-term benefits but can be harmful in the long run. 

Try using products with more natural ingredients. Nature has a long-term solution for every skin trouble. If you dig deeper, you will find hidden treasures that only surprise you with healthier skin! 

2. Certifications

If you are looking for the best face serum for pigmentation, you should always check for safety certifications that assure you of being dermatologically safe. If you need a serum that keeps hyperpigmentation at bay, you must also ensure that it does not harm your skin adversely. 

Did you know? It is just as important to opt for cruelty-free skincare products from a moral standpoint. 

3. Multipurpose

An anti-pigmentation serum should be able to address your concerns. But we also recommend you look closely at the other benefits offered (if any). For example, does it moisturize the skin too? Does it make your skin look brighter and healthier? 

Why do we suggest that you check for its side benefits too? It is because if you start using one product for every little thing, your vanity might just run out of space soon. Using a multipurpose product helps make things easier for you in the long run. 

4. Convenience

By convenience, we mean you need to check for comfort, budget, and suitability. Is it comfortable enough to carry anywhere you want? Is it affordable enough not to pinch your pocket? If the answers are affirmative to all, it’s time you make your investment!

The three sub-factors of convenience stand equally important for you in your decision-making moment. If any of the three do not work, things might go haywire, and you would be where you were again! 

Note: Used right before a face moisturizer, serums penetrate the skin deeply, so it’s best to look for a dermatologically tested formula.

Introducing Mamaearth Aloe Vera Face Serum

At Mamaearth, we offer a wide range of safe and gentle skincare products made of toxin-free ingredients. Our products are crafted with the Goodness of Nature. Among all our skincare products, some of the best-selling ones have won hearts everywhere. 

One of them is Mamaearth Aloe Vera Face Serum. It is formulated to lighten pigmentation while hydrating the skin to make it look naturally radiant. Its key ingredients include:

a. Aloe Vera: ‘The Botanical King’ has pronounced anti-inflammatory properties that help hydrate and naturally soothe your skin. 

b. Niacinamide: It is known to be an active form of Vitamin B3. It minimizes enlarged pores and promotes an even skin tone. 

c. Ashwagandha: Ashwagandha is a powerhouse of antioxidants. It fights radical damage and makes your skin youthful and radiant naturally. 

d. Tangerine peel extract: It gives your skin a smooth and even skin tone and reverses the signs of aging. 

Our Face Serum for oily skin is made of natural ingredients and free from harmful chemicals and toxins that can otherwise hurt your skin. In addition, it is not tested on animals and is safe to use. 

Summing Up!

Hyperpigmentation comes in various forms and types. From freckles to age spots, it is a skin condition that causes your skin to darken. It is usually caused by various reasons ranging from a hormone splurge to sunburn. But if you religiously follow a skincare routine, it can be treated well in time. 

A face serum for reducing hyperpigmentation helps resolve various skin problems accompanied by hyperpigmentation. From making dark spots disappear to giving a youthful and radiant glow, there is nothing that a face serum can’t do if chosen the right way. We know that skincare may seem a little complex and overrated, but if you make it a habit, expect amazing results. It has long-lasting benefits you can only witness after following it consistently. For glowing skin, you can look into our coffee products in india range also.


  1. What is the best serum for pigmentation?

    The best-suited serum for hyperpigmentation should be the one that helps in reducing it, promotes an even skin tone, and keeps your skin naturally hydrated and radiant. Meeting all the criteria mentioned above, Mamaearth Aloe Vera Face Serum gives amazing results and can be the best serum for hyperpigmentation. 

  2. Is Vitamin C Serum good for pigmentation?

    Vitamin C Serum is known for its anti-aging and skin-brightening properties. We recommend you try Mamaearth Skin Illuminate Face Serum for radiant skin. It helps you achieve a radiant glow, reduces hyperpigmentation & fine lines from your early wrinkle-prone areas. This serum is a must-have if you want to achieve flawless skin texture. 

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