Serums: What are They and Why Should You Use Them?

what is serum

Sometimes it seems like you need a degree to figure out many skin care products in the beauty arsenal. With the beauty world ever-changing, new products and formulas keep on tricking most people about what they are and do for the skin. Take serum, for instance. The golden rule of Cleansing, Toning, and Moisturizing has evolved, and serums seem to have made their way to CTM. Applied right before a moisturizer but after a face toner, this concentrated liquid is essential to keeping skin glowing.

We all long for beautiful and radiant skin. But it often becomes overwhelming to maintain the best texture because of hormonal imbalances, environmental stressors, non-nutritious diets, and changing weather conditions. This is just where opting for a topical application of this highly concentrated solution helps greatly. It can also be integrated into any skincare routine to help stir up the skin’s texture and radiance.

What is a Serum?

A serum is a beauty care product formulated to address one or more skin concerns. These lightweight concentrations of active ingredients easily get absorbed into the skin. They spread quickly owing to a water-based matrix that facilitates faster absorption and deeper penetration into the skin’s. This helps treat some commonplace issues like acne and fine lines.

Most serum formulations mainly feature Hyaluronic Acid, Retinol, Vitamin C, and Glycolic Acid to battle skin concerns such as acne, lines, wrinkles, hyperpigmentation, etc. Unlike your moisturizers or face gel, serums are thinner in consistency as they are formulated with smaller molecules and no heavy oil. They have up to 70% active ingredient concentrations, making them the affluent skin care products in beauty. 

What does a Serum do to your Skin?

A serum for the face should be one of the most integral parts of anyone’s skincare regimen. This highly concentrated skincare product offers multiple benefits related to hydration, nourishment, and the protection of skin cells. 

  1. Improved skin texture

Serums help improve the skin’s texture, making it firmer and smoother. Since they penetrate deeper into your skin’s epidermis, they treat the problem right where it manifests. For example, a serum containing hyaluronic acid slows down signs of premature aging while one containing Vitamin C helps with collagen production.

  1. Combats acne

Using Vitamin C serum for acne-prone skin is the easiest and most direct way to deliver nutrition to the skin. It is highly productive in treating pimples and reducing inflammation. It would also take out whiteheads and blackheads, besides reducing skin pores and giving your skin a fresh and moisturized look. 

  1. Moisturizes, nourish, and brighten your skin

For your daily dose of skin nourishment, serums are enriched with the goodness of hyaluronic acid and aloe vera. These ingredients improve the skin’s elasticity when layered underneath a toxin-free face cream. They also make it smoother, suppler, hydrated, and radiant in all seasons. 

  1. Get you rid of dark spots

Exposure to UV rays causes the skin to produce more melanin and appear dark in some areas. This is where using Vitamin C skin whitening serum comes to the rescue. Vitamin C helps reverse signs of sun damage on the skin, inhibits melanin production, and makes your skin appear glowing and bright. The concentrated ingredients in the formula lighten dark spots and blemishes and make your skin radiant and glow.

  1. Keep fine lines at bay

Someday, we all would get wrinkles and fine lines owing to our age. While they cannot be removed permanently, they can be slowed down and minimized using an effective anti-aging skincare regimen. By using some of the best skin brightening serums, one may feed one’s skin with anti-aging oxidants to encourage collagen production, thus warding off fine lines and wrinkles. 

best serum

Types of Serums

The trick is to look for skin serums that deliver nourishment to the skin’s deeper layers. Look for botanicals, antioxidants, and hydration ingredients to help repair your skin. It is an elite skincare product because the ingredients are not diluted but concentrated. We advise you to choose a safe and toxin-free concentrated solution that matches your skin type.

Here are some factors you should consider narrowing down your choice of facial serums:

Your Skin Concerns

Look for a serum that addresses your particular skin woes with potent ingredients. For instance:

  • Vitamin C: It helps with skin brightening and lightening. It is also good if you want to slow down the signs of aging on the skin. 
  • Retinol: By supporting skin’s natural cell turnover, retinol serum helps to even skin tone, reduces enlarged pores, and fades away fine lines. 
  • Hyaluronic acid: This incredible ingredient is highly regarded for its ability to retain moisture in the skin. It is ideal for flaky skin. Using hyaluronic serum for dry skin also lightens the appearance of fine lines and wrinkles. 

Your Skin Types

If you have greasy-shiny skin, you should consider water-based serum for oily skin. However, applying a powerful face moisturiser after the serum is suitable if your skin is sensitive. Its active ingredient may cause irritation and dryness, so you should consider any sensitivity issues before trying a new product. 

Mamaearth’s range of facial serums

If you are looking for a skin serum that could answer your skin woes with its concentrated formula, we suggest you try our safe and gentle skincare range. (You may also use them with our other skincare products like face scrubs and sulfate-free face cleansers). Our serums offer various benefits for their skin and are made with the Goodness of Nature. 

  1. Green Tea Serum Gel with Green Tea & Collagen for Open Pores

A perfect blend of nourishing moisturizer and hydrating serum makes this serum an ideal pick for lifeless skin. Enriched with Green Tea and Collagen, the Green Tea Serum Gel offers an instant dose of hydration for up to 24 hours. 

Green tea also combats free radical damage and soothes skin from the inside. This MadeSafe-certified serum boosts elasticity and shrinks the open pores. It has a lightweight and non-greasy gel formulation that seals in moisture, and keeps the skin soft and supple.

  1. Skin Illuminate Face Serum for Radiant Skin with Vitamin C and Turmeric 

This skin whitening and brightening serum is enriched with ingredients that give skin a radiant glow and reduces hyperpigmentation and fine lines. It is enriched with the goodness of Turmeric, Vitamin C, Nymphaea Alba Flower Extract, and Squalane. 

This serum makes your skin appear smoother and firmer by activating fibroblast cells that make new collagen. This paraben-free serum also revives skin by bringing out its natural radiance. It is one of the best serums for illuminated skin complexion because of its bountiful ingredients. 

  1. Rice Face Serum With Rice Water & Niacinamide for Glass Skin

It is a water-based, non-sticky serum that penetrates the skin, giving you radiant skin from within. Rice water is a critical ingredient with amino acids, vitamins, and minerals to repair and protect your skin against premature aging. Enriched with Rice Water, Niacinamide, Hyaluronic Acid, and Black Oats, it delivers 24-hour hydration and soothes inflammation. 

It also strengthens the skin barrier, protecting it against environmental damage. This Made Safe Certified and chemical-free face product is an answer to glass-like skin. While this is not, Mamaearth has a range of hair serums to cut back on flyaway hair and frizz. We offer serums for hair too, and they come enriched with nourishing ingredients that reduce frizz and excessive hair fall.

Using Serums the right way

  • Step 1: Rinse your face with Mamaearth sulfate-free face wash. 
  • Step 2: Use alcohol-free toner if you have enlarged pores.
  • Step 3: Warm a small amount of serum between your hands and apply using upward pressure movements from the center towards the outside edge of the face. 
  • Step 4: Let it get absorbed into your skin. Follow it up with a moisturizer. 
  • Step 5: Use a broad-spectrum sunscreen the next day if you use a serum in your PM routine.

Note: Vitamin C may cause some tingling sensation for first-time users, as does retinol, so we suggest conducting a patch test before using a product to rule out any chances of irritation or itchiness. 

If using retinol face serum, don’t slack off SPF when stepping outside the next day. Mamaearth’s products, such as face masks,  are free from harsh chemicals and toxins. We are proud to be India’s first Made Safe Certified skin and beauty care brand. 

Bonus: Don’t miss our safe, gentle, and toxin-free hair serums!

We welcome you to explore our exclusive range of safe and gentle hair serums that help treat a wide range of haircare issues like frizz and hair fall. These haircare products are made of natural ingredients, are free from toxins, and are thus safe for regular use. 

  1. Onion Hair Serum with Onion and Biotin for Strong, Frizz-Free Hair

Loaded with Onion Seed Extract, Olive Oil, Biotin, and D-Panthenol, this product for hair targets issues like breakage, hair fall, frizz, etc. It helps improve hair quality, increases thickness, and strengthens hair. 

  1. Rice Wonder Water with Rice Water & Keratin for Detangled Hair in 7 Seconds

Mamaearth Rice Water Hair Serum is crafted with Keratin and Fermented Rice Water. A combination of this vitamin and the East Asian Tradition makes the hair stronger and reduces breakage. It also helps detangle hair strands in just 7 seconds. This serum also features amino acids, vitamins, and minerals that repair damaged hair and make it stronger.

FAQ
  1. How to apply the serum to the face?

    As a rule of thumb, serum should be layered on clean, dry skin so it can penetrate the skin cells. But if you want to see results in a few days, it is better to layer one on slightly hydrated skin. Use it in the morning and evening before applying your moisturizer to get the most out of your skin serum.

  2. Which is the best serum for the face?

    A skincare serum is a concentrated formula that hydrates, nourishes, and protects your skin. It should target the most common skin woes and give a radiant touch to your face.
    If you are looking for a facial serum that gives your supple and firmer skin, we recommend you try Mamaearth Skin Illuminate Face Serum with Vitamin C and Turmeric for gorgeous squeaky skin. It lightens and brightens skin tone and fights signs of premature aging on the skin. This Made Safe Certified skin care product is free of nasty chemicals or toxins, so it does not irritate your skin but enhances skin tone. 

  3. How to apply hair serum?

    Serums are formulated in a way that they should only be applied to the strands and not the roots. Warm the serum between your hands for 3-4 seconds. Then, work the formula on the ends going up to the middle of the strands. Make sure you apply the product evenly on your face.

  4. What is hair serum?

    Hair serum is a water-based styling product formulated to nourish hair strands with potent ingredients. It helps strengthen hair and adds shine, smoothness, and hydration, creating a protective barrier against environmental aggressors. Although hair serums are crafted for wet or dry hair, you can also use them as a pre-styling treatment for added shine.
    We suggest you try Mamaearth Onion Hair Serum with Onion and Biotin for Strong, Frizz-Free Hair. Enriched with Onion Seed Extract, Biotin, D-Panthenol, and Olive Oil, it nourishes the hair’s surface and adds a natural shine to the locks. It is safe for colored, chemically treated hair and is free of harmful chemicals & toxins. 

  5. What is a face serum?

    A face serum is a target skincare product formulated to impart a radiant glow to the skin. Serums are lightweight concentrations of active ingredients that easily get absorbed into the skin. They spread quickly owing to water-based attention allowing them to penetrate the skin’s layers easily.
    If you are looking for a face serum that nourishes and hydrates your skin, we suggest you try Mamaearth Ubtan with Turmeric and Saffron. This paraben-free serum is lightweight and non-greasy and gives your skin 24-hour hydration. 

  6. When to use a face serum?

    A facial serum should be used after cleansing and toning but before moisturizing. You can use them for a fresh, dewy complexion in your morning and nighttime skincare routine.

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