Face serums are all the rage nowadays. These hyper-concentrated skincare products are called upon to provide the best-in-class solution for stubborn skincare issues like dark spots and fine lines. However, the results also vary a lot depending on the constituting ingredients and the quality of the overall product. It also depends on their consistency and ease of application in some cases.

You may note that some of the best serum for glowing skin in India feature only natural and toxin-free ingredients. They are free from harmful chemicals and toxins like sulfates and parabens, and are used for treating specific issues like fine lines or dark spots. If you are looking to buy this skincare product, you should get started by knowing your skin type and texture first.

Factors to consider before buying the best serum for your skin

We all want clear skin, but knowing where to start when selecting the right skin care products can be challenging. This is where the serums come in- they are an activated and highly concentrated form of nutrients that our skin can readily accept. This makes its cells absorb all the nutrition and prepare themselves better to deal with specific issues.

If you’re looking for a serum to help improve your complexion, here are a few factors you might want to keep in mind.

1. Rich in antioxidants: Antioxidants are essential because they help protect the skin cells from the damage caused by free radicals. They also help to brighten the skin and give it a healthy glow.

Mamaearth Green Tea Face Serum

Green Tea Face Serum

Increases Cell Regeneration | Hydrates Skin

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Mansi DhamirMansi Dhamir
23:50 13 Jan 23
I have been using mamaearth's products for a long time now for my self and my kid too, products are really good and i prefer it because it's suitable to me and for babies delicate skin too.
Kavita RaniKavita Rani
17:37 09 Jan 23
My experience is very good with mamaearth, I have used a lot of products from mamaearth for myself and for my kids also, and it always satisfy me, loved this brand.
Zehra SanyaZehra Sanya
15:54 09 Jan 23
A friend of mine had recommended Mama Earth's Onion shampoo to me when I told her about the problems I face in managing my hair. Its been a year now that I am using Mama Earth's products and they're doing wonders to my hair and skin. They have a wide range of hair and skincare products made from natural ingredients. There are no harsh chemicals in their products which usually cause damage to hair and skin like in the case of other products. Do tryout their products
seema singhseema singh
18:09 07 Jan 23
Mamaearth products are best. Me and my family after 2 years used mamaearth products. I'm happy after used mamaearth products it's really effective and natural
18:59 05 Jan 23
I ordered mamaearth sunscreen body lotion and honey malai cream for myself and mamaearth milky soft body lotion for my baby. All products are very nice. Product delivery is appreciable. I received the product before delivery time. I have ordered other products also.let me receive the products I will post their review also
Priyanka SachanPriyanka Sachan
17:39 05 Jan 23
I am a big lover of mamaearth products. Fully trusted on each product and suited me well. My daughter and my husband also like their products. Even i am gifting mamaearth products to my family members and they were also liking the products. All products and natural and suited to skin.Thank u mamaearth for this amazing products❤️

2. Suitable for your skin type: Not all face serums are created equal. You should choose a formula for your specific skin type to get the most benefits from the product. Our best retinol products range is also suitable for skin of all types and have so many benefits.

3. Lightweight texture: As you go picking the best Face Serum for oily skin in India, you should see that it is light in texture and does not clog pores. It is advisable to choose a serum that is rich in moisture and nutrients if you have dry skin. If you have sensitive skin, it is advisable to choose the best face serum for sensitive skin that is hypoallergenic and free from harmful chemicals or loud fragrances.

4. Do a patch test before using it: As with any new skincare product, it is always better to conduct a patch test before using face serum all over your face. You should apply a small amount of the serum or a face glow serum for oily skin to your inner elbow and then wait 24 hours to check for any irritation or allergic reaction.
If everything looks good, proceed with using the product as directed. This is especially important for people with sensitive skin (and thus for people looking for a face glow serum for oily skin).

5. Should be budget-friendly: Many high-quality serums are available on the market, so you don’t need to spend a lot of money to get a good one. However, please don’t choose the cheapest option, as it may be ineffective or harmful to your skin.

Tip: If you are not sure of your skin type, we suggest you pick the best serum for combination skin in India. You can try Mamaearth Rosehip face serum for dark circles.

6. Read reviews before buying: It helps to see what other people think of the skincare product you are buying. Look for both positive and negative reviews to get an unbiased opinion.

7. Ask for recommendations from friends or family: If you know someone with glowing skin, ask her what she uses. Chances are, she’ll be happy to share her secret with you!

8. Check the expiration date: Don’t use any skin care product that is past its expiration date, as it may be ineffective and can even cause irritation or skin damage.

9. Read the instructions on the label carefully: Most serums should be used twice daily, in the morning and evening. Make sure to choose the best face serum for all skin types that can cleanse and tone your skin. Also, follow the directions on how you should apply it. 

For people facing inflammations, it is best to go with a good-quality Vitamin C daily-glow Serum for dry skin because this nutrient is an essential nutrient. Skincare experts advise opting for it because the climate here is hot and humid and may cause faster hyperpigmentation. This serum would help brighten the texture and protect it from damage caused by environmental stressors like pollution and UV rays.

Mamaearth Vitamin C Daily Glow Serum

Vitamin C Daily Glow Serum

Enriched with 50X Vitamin C* | Brightens Skin

Reccomendation: Give a try to our vitamin C face wash to eliminate excess oil from your face and get natural glowing skin.

Are serum and essence the same?

The term ‘serum’ is often used interchangeably with an ‘essence,’ but there is a difference between the two. Serums are typically more concentrated and are designed to target specific skin concerns. They can be used alone or in conjunction with other products and are applied before moisturizers. 

Because they are so concentrated, serums are usually only used once or twice a day. This is vastly different from an essence that is less viscous and less concentrated, and is thus much less effective at treating even commonplace skincare issues. 

Using a serum helps improve the skin tone and texture, and can even help to reduce the signs of aging. So, if you are looking for a way to take your skincare routine to the next level, opting for the best serum in India that matches your skin type is the safest route to take.

How to apply face serum?

Face serum is an integral part of any skincare routine. However, even the best skincare product could become ineffective if used correctly. So merely knowing your skin type and its issues won’t work, nor would shortlisting the best skin serum in India- for it is equally essential to go ahead with its application too.

Here are ten tips for how to apply face serum, the smarter way:

a. Start with a clean face: It’s important to cleanse and exfoliate your skin before applying a serum. This will help to remove excess sebum, grime or toxins that could prevent the serum from being absorbed.

b. Apply a pea-sized amount: Less is More. Take a few drops of it on your palm and gently massage it on your skin. 

c. Use gentle circular motions: When applying the best natural face serum, use gentle circular motions. This will help the ingredients to be absorbed more evenly into the skin.

d. Avoid the eye area: Be sure to avoid the area around your eyes, as this is sensitive and prone to irritation. Once you’ve applied the serum, give it a few minutes to absorb before applying moisturizer or makeup.

e. Allow time for absorption: Once you have applied the face serum, allow it to absorb into the skin for at least 5 minutes before applying moisturizer or makeup.

f. Store in a cool, dark place: Light and heat can break down face serum and reduce its efficacy. Store it in a cool and dark place such as a cabinet or drawer.

g. Use within six months of opening: Face serum is most effective when used within six months of opening. After this time, the ingredients will degrade and lose their potency.

h. Replace every 3-4 months: Like other skincare products, face serums have a shelf life and will eventually expire. So to get the most out of your product, you should replace it every 3-4 months.

If you are opting for the best face serum in India (and that too for dry skin), you should choose a product that also offers deeply hydrating and nourishing properties. The same would work for people with oily skin, though they should go for a less hydrating and more lightweight serum.

Did you know?
If you are opting for specialized results like face glow and skin brightening, you should opt for the best face serum for glowing skin in India and apply it as discussed above.

7 Proven skincare benefits of face serum

A toxin-free face serum is a great way to improve your skin’s overall health and appearance. It is typically packed with powerful ingredients that can help to improve the texture, tone, and elasticity of your skin. It can also help hydrate and nourish your skin, thus making it look and feel its best.

Here are eight skin benefits of using face serum:

1. Improves skin texture

If you’re looking to improve the overall texture of your skin, it is safe to opt for the best face serum (that works for the demanding summers) in India can help. Such face serums are formulated with active ingredients that can help smooth out your skin’s surface, giving it an even complexion.

2. Minimizes the skin pores

Pores can be a significant source of frustration too. If you want to minimize the appearance of your skin pores, you should opt for the best serum that works for your skin type. Be sure to wash your face with a sulfate-free face wash before you apply this serum.

3. Reduces fine lines and wrinkles

Fine lines and wrinkles are a natural part of aging but they are not welcome if they are caused due to premature aging. You should opt for the best face serum for combination skin in India. A face serum can help reduce the appearance of fine lines and wrinkles more effectively.

What Expert Says?
Such serums are formulated with active ingredients that help to smooth out the appearance of dark spots, fine lines and wrinkles, thus giving you a more youthful appearance.

4. Evens the skin tone

If you are looking for the best face oil in India, it will help you to consider the toxin-free and more traditional options first. They would help moisturize your skin and improve its texture for a better experience. But some face serums are also formulated with active ingredients that help brighten and even out the skin tone, and they may be used as a replacement. 

5. Hydrates and nourishes the skin

One of the most important things you can do for your skin is to keep it hydrated and nourished. So it is good to have the best serum for face glow in India. It is an excellent option if you’re looking for a product to help achieve both goals.

Some of the best serums for sensitive skin in India are typically packed with hydrating and nourishing ingredients that can help improve your skin’s overall health.

6. Improves skin elasticity

If you’re looking to improve the overall elasticity of your skin, opting for the best serum for clear skin can help. Such products are formulated with active ingredients that can help to increase collagen production, giving you firmer, more youthful-looking skin.

7. Reduces dark circles

It is best to start with the best face serum for normal skin to reduce the appearance of dark circles. These skincare products are formulated with active ingredients that can help to brighten and depuff the under-eye area, thus giving a more refreshed and awake appearance.

8. Protects from the free radicals

Skincare experts say that free radicals are one of the biggest threats to healthy skin. Some of the best serums for men or women are typically packed with antioxidants that can help to neutralize free radicals, thus preventing further causing damage to your skin.

Which is the best natural face serum for dry skin?

Are you looking for the best serum but feeling overwhelmed by all the choices? You’re not alone! Serums are a popular beauty product, and tons of them are on the market. We have listed two of the best serums based on different skin needs so you can find the right one for you.

Note: It’s important to apply the vitamin c moisturizer after the serum. Because the serum helps the moisturizer gets absorbed better, and the moisturizer helps seal the serum’s nutrients within the skin.

1. Skin Illuminate Face Serum

As we age, our skin goes through a lot of changes. It becomes dry, dull, and loses its radiance. Environmental factors (such as heat, pollution, and UV rays) also cause damage to our skin. Our Skin Illuminate Face Serum can help combat these changes as it is formulated with vitamin C and turmeric. Vitamin C is a powerful antioxidant that helps to fight free radical damage and brighten the skin.

Mamaearth Vitamin C Serum

Vitamin C Serum

Highly Potent Vitamin C | Gives A Radiant Glow


  • Contains vitamin c and turmeric for brighter skin tone
  • Fight free radical damage
  • Brightens skin tone
  • Hydrates the skin

Turmeric is another potent ingredient used for centuries in Indian Ayurvedic medicine to treat various skin conditions. It is known for its anti-inflammatory and antiseptic properties. Together, these ingredients work to repair the damage, hydrate the skin, and give it a healthy glow. So if you are looking for the best Vitamin C serum for oily skin in India, you should consider this product in your daily beauty routine to get radiant and glowing skin.

Tip: Opting for the best Vitamin C Serum for dry skin in India may help provide better results in most cases.

2. Skin Correct Face Serum

Our Skin Correct Face Serum is a unique blend of niacinamide and ginger extract clinically proven to help reduce acne marks and scars. Niacinamide brightens the skin tone and ginger extracts diminish the appearance of scars. It also doubles up as a super-effective serum for glowing skin in India for people with dry skin.

Mamaearth Skin Correct Face Serum

Skin Correct Face Serum

Reduces Acne Marks | Minimizes Enlarged Pores


  • Reduce acne and scars
  • Improve skin complexion
  • Gentle on skin
  • Free from harmful chemicals 
  • Contains niacinamide and ginger extract

The serum also contains many natural ingredients, which help to keep the skin hydrated and plump. The result is a more even, radiant complexion. This face serum is gentle enough for daily use and is suitable for all skin types. You can also use Salicylic Acid Serum with neem for Clear Skin.

Final Words

Many different types of serums are available on the market, each with unique benefits. The best way to choose a serum is to consider your specific skin needs and choose a formulated product to address those needs. Whether you’re looking for a serum to brighten your skin or reduce acne scars, a product can help you achieve your desired results.

Our Skin Illuminate Face Serum and Skin Correct Face Serum are two of the best serums available in India that can help you achieve radiant and glowing skin. They may also be supplemented or used alongside the best face oils (meant for glowing skin) without second thoughts. You can also try teatree products, charcoal products for skin and hair for natural benefits. In case of hydration, Keep your skin hydrated with these water based skin products.

  1. Which face serum is good for dry skin?

    Dry skin is often fraught with dryness, inflammation, redness, and a persistent lack of moisture. In addition, it is short of sebum and could worsen in the autumn and winter seasons. It is thus best to go with a face serum that provides deep moisturization and helps keep inflammation away.
    We thus recommend opting for Mamaearth’s Skin Illuminate Face Serum For Radiant Skin that contains the Goodness of Nature, and is powered by Vitamin C and Turmeric. They help cleanse the skin gently and provide it with adequate moisturization. It also brightens the skin tone and removes blemishes.

  2. What is a serum for skin?

    Serums are those liquid-based skincare products that contain actives and concentrated solutions made of natural ingredients. They are used to treat specialized skincare issues like dark spots, fine lines, hyperpigmentation, or dullness. A serum is usually applied after washing the face with a sulfate-free face wash and before applying a moisturizer.

  3. Which serum is good for the face?

    It is always best to opt for a safe and gentle face serum that is free from harmful chemicals and toxins. But even before that, one should first know what one’s skin type and texture is, and what issues one is facing. There are several face serums meant for dry, oily, normal, and combination-type skins and we recommend you opt for the one that suits you the best.
    You may opt for Mamaearth’s safe and toxin-free face serums. Made of natural ingredients, they contain actives in the purest forms so they may act more effectively against skin blemishes like dark spots, fine lines, wrinkles, and hyperpigmentation.

  4. Which serum is best for combination skin?

    A combination type of skin is the one that features the characteristics of both oily and dry skin types. It is oilier on the T-Zone but drier on other sections of the face. Such a skin type needs hydrating serum that is lightweight and adds moisture without being too sticky. Such a serum should also be free from harmful chemicals and toxins.
    You should thus opt for Mamaearth’s Rosehip Face Serum with Rosehip & Gotu Kola for Glowing Skin. It makes the skin glow by deeply moisturizing it with Rosehip and Gotu Kola. This toxin-free face serum is quite lightweight and does not cause any stickiness.

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