Have you ever wondered how any consumable product gains its capability of retaining effectiveness for a longer time? For example, no natural ingredient or food could only stay fresh with preservatives. Similarly, skincare products and cosmetics are infused with a special ingredient known as Phenoxyethanol. It preserves the skincare products and saves us from buying new skincare products every 2-3 months. 

You might think these preservatives may hurt your skin. But it would be best to understand that today’s preservatives are not what you think they are. At Mamaearth, we are committed to picking clean and non-toxic ingredients which are safe and do not harm the skin. For example, in skin care, Phenoxyethanol for skin, has gained significant attention. 

Making its way to many skincare and cosmetic products, it has several other benefits for the skin. This article will explore the world of Phenoxyethanol, its properties, and how it benefits the skin. 

Pro tip: Try our Rice Face Wash to gently cleanse and hydrate your facial skin. This product features Rice Water and Niacinamide that help reduce dark spots and dullness.

Getting to Know Phenoxyethanol

Phenoxyethanol is a colorless, oily, and gentle liquid belonging to the glycol ether family. Unlike other preservatives, Phenoxyethanol is one of the best preservatives as it is present in skincare and cosmetic products because of its safe nature. 

Backed by effective antibacterial properties, it is highly effective in preventing the growth of bacteria, yeast, and other microorganisms that can spoil or contaminate the product. In addition, it makes the preservative quite useful for extending the shelf life of the products.

 Phenoxyethanol for skincare can be used as a stabilizer in fragrances as it helps to maintain the fragrance’s scent. It is also used as a solvent in some formulations, which helps to dissolve other ingredients and improve the product’s consistency & texture. 

Generally, it is used in small amounts in personal care products and has low toxicity levels. Also, it is responsible for maintaining the pH levels and combatting microbial growth. 

Phenoxyethanol Benefits for Skin, You Should Know! 

Apart from extending the shelf life of the products and preventing the growth of bacteria in them, this exceptionally potent ingredient contains several other benefits too. Now, let’s look at some of the uses of Phenoxyethanol for skincare products. 

1. Excellent preservative and anti-microbial properties:

Phenoxyethanol can be one of the best preservatives as it inhibits the growth of microorganisms. It safeguards cosmetic products from getting contaminated, ensuring their stability and safety for prolonged use. 

In addition, unlike some other preservatives, such as parabens, Phenoxyethanol is considered to have a lower risk of skin irritation, making it suitable for all skin types. 

2. A mild ingredient: 

Phenoxyethanol is mild, sensitive, and one of the safest ingredients for the skin. It does not cause severe skin irritations or allergic reactions and is safe for all skin types. 

For example: Are you looking for a safe and effective face wash? Then, you can opt for Mamaearth Rice Water Face Wash, which contains 0f Rice Water, Niacinamide, Vitamin E, Glycerine, and Phenoxyethanol. It gently cleanses and hydrates your skin, brightens the skin tone, and Phenoxyethanol keeps the product’s efficacy intact. 

Mamaearth Rice Face Wash

Rice Face Wash

Gently Cleanses Skin | Hydrates Skin

Price₹ 259.00
Available Offer35% Off
Discount CodeREDEEM35

3. Backs broad spectrum efficacy:

Phenoxyethanol backs the goodness of broad-spectrum efficacy against various microorganisms, contributing to its versatility. In addition, it is quite effective against both gram-negative and gram-positive bacteria and yeast, reducing the risk of contamination and maintaining effectiveness. 

4. Promotes formulations’ stability

Mixing Phenoxyethanol in skincare products can significantly enhance the overall stability of the formulation by stopping the growth of unwanted fungi and bacteria, which prevents spoilage and degradation of the product’s active ingredients. 

Also, it backs the goodness of natural and botanical extracts, which combat microbial contamination and enables the product to deliver the best of its benefits. 

5. Reduced disruption to the skin barrier: 

Are you aware that Phenoxyethanol is safe for the skin besides being a synthetic ingredient? Unlike other preservatives, such as formaldehyde or parabens. It also helps maintain a healthy skin barrier by acting as a protective shield against various environmental aggressors and combating excessive moisture loss. 

6. Easy compatibility with other products:

Phenoxyethanol is an ingredient compatible with various other cosmetic ingredients, making it blendable with commonly used skincare ingredients, such as emollients, humectants, or active compounds.  

Setting Up a Healthy Skincare Routine with Rice Water

Rice water helps with many skincare concerns, assisting you in achieving a healthy and glowing complexion. Here’s how you can put Rice Water to use for your healthy complexion. 

Step 1: Cleansing your face:

It is one of the best ways to achieve healthy skin. Using a natural face wash helps remove unwanted dirt, impurities, and excess oil on the skin and provides nourishment and gentle care.

Step 2: Skin exfoliation:

Scrubbing your face with a natural and exfoliating face scrub twice a week will help you eliminate all the dirt and impurities engraved in the deeper layers of the skin. In addition, this will allow other skincare products to work exceptionally well. 

You can opt for Mamaearth Rice Water Face Scrub, which backs the goodness of Rice Water, Niacinamide, Rice Beads, and Glycerine. It gently exfoliates the skin, unclogs pores, and brightens the skin. Phenoxyethanol benefits the face scrub by keeping the natural ingredients of the face wash intact for a long time. 

Mamaearth Rice Face Scrub

Rice Face Scrub

Gently Cleanses Skin | Hydrates Skin

Price₹ 349.00
Available Offer35% Off
Discount CodeREDEEM35

Step 3: Toning your skin:

Using a face toner for your skin deep cleanses the skin pores, maintains the skin’s pH levels, and tightens the pores, giving you naturally nourished skin.  

Step 4: Applying a face mask:

Applying a face mask will deliver essential nutrients to the skin and snatch out all the unwanted impurities from the skin. Pick a natural & toxin-free face mask, such as Mamaearth Rice Water Bamboo Sheet Mask, to deeply hydrate the skin and give your skin a radiant glow.

Mamaearth Rice Water Bamboo Sheet Mask

Rice Water Bamboo Sheet Mask

Gently Cleanses Skin | Hydrates Skin

Price₹ 149.00
Available Offer35% Off
Discount CodeREDEEM35

Step 5: Serum before moisturization: 

The next step is to apply face serum as it delivers the supply of hydration, which makes the skin soft, protects it, and treats any visible signs of aging. Next, opt for Mamaearth Rice Water Face Serum, which contains the goodness of Rice Water and Niacinamide, which unclogs the skin pores, exfoliates the skin, and brightens the skin tone. 

Mamaearth Rice Face Serum

Rice Face Serum

Unclogs Pores | Exfoliates | Brightens Skin Tone

Price₹ 599.00
Available Offer35% Off
Discount CodeREDEEM35

Step 6: Moisturize your skin: 

Keeping your face moisturized with a face moisturizer will work up the skin by locking the moisture into the skin. This improves skin tone and lessens pigmentation and blemishes. In addition, Mamaearth Rice Water Gel Face Moisturizer strengthens your skin barrier, provides hydration, and provides a natural glow to the skin. 

Summing it Up

Many synthetic ingredients are included in skin care products and harm the skin, but when it comes to including Phenoxyethanol in skincare products, you do not need to worry. Phenoxyethanol benefits the skin in several ways without harming the skin and ensures that your skin remains healthy, protected, and radiant. 

You should avoid using products that harm your skin unnecessarily. Instead, we suggest you pick a brand that creates safety-certified natural products. As Asia’s 1st `MadeSafe- Certified brand,  Mamaearth stays committed to including safe and toxin-free ingredients in our natural products that remain effective for you and benefit your skin for a longer period.


  1. Is Phenoxyethanol safe for the skin?

    Yes, Phenoxyethanol is safe for the skin. Generally, skincare brands use it in concentrations of 1% or less, which is considered safe for the skin.

  2. Can Phenoxyethanol Cause Acne?

    Phenoxyethanol may help in reducing the blemishes and acne lesions on the face. However, some may react the opposite with some people. Therefore, it is necessary to do a patch test before using the product.

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