Our Products
What is a foundation?
A foundation is a makeup product that is applied to the face and neck to get an even tone. It adds uniform color to the complexion and enhances the natural skin tone. It usually comes in six different types- liquid, cream, powder, mousse, stick, serum and provides sheer to full coverage depending on the formulation.
Which is the best foundation for combination skin?
Liquid and powder foundation is generally considered the best options if you have a combination skin type. These two are lighter in weight and free of harsh impurities oils so that they won’t aggravate zits or block pores. They offer better coverage and give skin a matte finish. We thus suggest you go for Mamaearth Glow Serum Foundations which come in a liquid base. It gives your skin two times instant glow and buildable coverage that stays for 12 hours. Crafted with natural ingredients- Vitamin C and Turmeric, it gives your skin extra care and hydration. It is perfectly buildable and provides sheer to high coverage without leaving a cakey base. Choose from 7 different shades crafted especially for Indian skin tone and flaunt your flawless skin like never before.
Which is the best foundation for dry skin in India?
Using a cream-based foundation works well for people with dry skin. They may choose from liquid, mousse, or cream foundations for that seamless makeup look. These products make the skin look smoother, suppler, and glowing. Mamaearth’s liquid-based Glow Serum Foundations is the perfect foundation for dry skin as it is enriched with ingredients like Vitamin C and Turmeric that do not leave your skin dry. It is best suited for all skin types and comes in seven shades to match your skin tone. This lightweight serum formulation instantly hydrates and nourishes your skin, giving you a dewy and flawless base without crease.
Which is the best foundation for oily skin in India?
For those with oily skin, matte foundations generally work the best as they withstand the usual oily T-zone. A liquid foundation is specifically designed for oily skin and a powder foundation are the two best foundation options for oily skin because they soak up excess oil from the skin. If you want a liquid foundation with a matte finish, we suggest you try Mamaearth Glow Serum Foundations, which offer a 12-hour stay and 2x instant glow. It comes in seven different shades best suited for Indian skin types. Plus, the goodness of Vitamin C and Turmeric improves skin complexion. This lightweight serum formulation instantly hydrates your skin, giving a flawless base without any greasiness or cakiness!
How to choose a foundation?
As much effort you put into finding the right lipstick shade for your skin tone, you need to be equally selective in finding the perfect foundation for your skin. Understand your skin type, undertone, and desired coverage before you go for your perfect shade. A dewy foundation is best suited for normal to dry skin, while a matte foundation is considered more suitable for skin types from combination to oily. Additionally, if you want to even out your skin tone, you can go for a sheer coverage foundation. But if you intend to cover all your blemishes and hyperpigmentation completely, you can select a full coverage foundation.

A Beginner’s Guide to Shortlisting the Best Foundation Cream Online

When it comes to makeup, the only thing that comes to mind is a flawless base. So, apart from eyeliner, lipstick, or lip balm, foundation makes an essential inclusion in makeup. It is a go-to thing for makeup enthusiasts, and for a good reason. First, it helps create an even base for the other makeup products to be layered after. Second, it gives you a spot-free complexion. So a paraben-free foundation cream acts as the groundwork for your entire makeup. Choosing the right one can help blur blemishes, enhance skin tone, cover imperfections, and give an overall smooth finish, while the wrong one can result in cakey or greasy makeup.

Using foundation is one of the oldest ways to lighten skin complexion used by men and women since ancient times. Ancient Greek women used chalk or lead-based formula as a foundation to brighten their skin tone and kohl to line the eyes. But with the recent innovations in the skincare industry, foundations, and eye kajal have forayed into the traditional ways of enhancing appearance. Nowadays, different types of foundations for men and women are available on the market with preferred consistency, the coverage you desire, and the finish you look forward to. So when choosing a best foundation makeup, there is no one-size-fits-all.

6 Benefits of Wearing a Paraben-Free Cosmetic Foundation

A chemical-free cosmetic foundation does more than create an even base for makeup. It also helps with the following aspects of your skincare regimen:

  • 1. Blurs open pores: Enlarged pores often affect the appearance of your skin. They act weird when they are clogged with dust, grime, and dead skin cells, because they may pop out as zits and leave acne marks. Although using a face wash helps eliminate these impurities, enlarged pores usually don’t go away so easily. This is where buying a makeup foundation comes in handy. It is the easiest way to minimize the appearance of skin pores.
  • 2. Lets your makeup stay longer: Beauty experts recommend wearing a waterproof foundation to create an even base that lasts long and does not wear off with sweat. Most makeup products come with a hydrating formula that stays on the skin for up to 12 hours. Wearing a foundation with primer increases the stay time of makeup. 
  • 3. Anti-ageing properties: Most formulations are packed with ingredients that have anti-aging properties. This helps reduce the damage caused by the free radicals on the skin and slow down the aging process. Using a toxin-free powder foundation may also help conceal such skincare issues. 
  • 4. Create a protective layer against sun damage: Cream foundations are enriched with SPF to create a protective barrier against the harsh sun rays. However, it does not mean you should skip sunscreen body lotion altogether. So, wear SPF before you begin applying any makeup or any part of foundation cosmetics. 
  • 5. Preps oily skin for makeup: Oily skin can be hard to deal with, especially when it comes to ensuring that your makeup is applied well and lasts long throughout the day. The best foundation for oily skin should be applied in thin and sheer layers. You can use a makeup sponge in gentle blotting motions to buff it into your skin rather than wiping it. 
  • 5. Hydrates dry skin: Face foundation creams are saturated with naturally nourishing and moisturizing ingredients that let the skin stay hydrated for up to 12 hours, just like a face mask. They enhance the skin's natural radiance and provide a blemish-free appearance. 
  • 6. Does not create a cakey or greasy look: It is best to go with a matte foundation that does not feel heavy on the skin. It hides fine lines and wrinkles without settling into them. This helps keep inflammation and allergies away. It is also safe for regular use because this product does not leave a white foundation mark on the skin. 

At Mamaearth, we set store by the value that skin and beauty care should be hassle-free. Wearing everyday makeup should not feel heavy on the skin. As per the Indian skin tones and weather conditions, we have curated seven foundation match skin tone (or foundations that match skin tone) effortlessly.

Makeup is a way to look more confident in your appearance, and we recommend you try our Glow Serum Foundations for a flawless skin texture. Made with the goodness of natural ingredients such as Vitamin C and Turmeric, our chemical-free foundation provides adequate nourishment to your skin while giving your skin an illuminating glow. 

We are Asia’s first brand to be certified Made Safe for all our skin and Colorcare formulations. You can also browse through our website and choose skin care products that target the most common skin woes. We have everything from face cream to gel to moisturizing lotions to scrubbers. You may also explore our wide range of foundation cream for oily skin or any other skin type.

Types of Foundation

  • Liquid Foundation: The liquid foundation provides the most coverage and is used if there are larger patches of skin discoloration or marks, or even enlarged pores. It is the best foundation for normal skin, dry, oily, and combination skin. You can use a foundation sponge, brushes, and even your fingers to apply it evenly to your skin. 
  • Powder Foundation: They make the best option for oily skin because they are talc-based and help soak up excess oil from the skin. Foundation powder is easy to apply and comes in a compact case, so ideally, you can carry them everywhere for frequent touch-ups. It ensures light (sheer) to medium coverage. However, it should not be used on dry skin or to hide fine lines because it tends to ‘cake’ a lot.
  • Cream Foundations: Best suited for the dry skin type, cream-based foundation types last longer than 10 hours without caking. It provides medium coverage, blurring blemishes and fine lines very nicely. Therefore, it is ideal for mature skin. However, if you have too dry skin, use a face primer or a moisturizer before applying foundation on face. In this case, it is not advisable to use a cream foundation.
  • Serum foundation: Serum foundations are the newest in the beauty world that are highly concentrated formulations crafted to sink into the skin quickly like a face serum. It is ideal for women with oily skin. Serum foundations give the lightness of moisturizer and coverage of a foundation, making the best foundation for dusky skin. As they are water-based formulations, they are super easy to apply. You can use a flat foundation brush to distribute them to your face evenly. 
  • Stick Foundation: Most toxic-free stick foundations are an easy and non-messy option to work with. They have a smooth and creamy texture, making them an easy-to-dab makeup solution. Plus, they allow you the flexibility to build coverage as per your needs. 

Tip: You should check the stick foundation price online before you buy it from any offline store.

  • Mousse Foundation: Also called whipped foundations, this lightweight product contains microbubbles which is why it is suitable for all skin types. What makes it different from other formulations is that it does not settle into lines and accentuate them. However, they don’t last long because India has a humid climate that wears them off.

Caution: Avoid poor quality skin care products (often advertised as ‘foundation under 100’). While they may help you save some money, they could hurt your skin badly.

Star Ingredients In Mamaearth’s Best Foundation For Indian Skin

We have some of the best foundation for dry skin, and we have chosen the following two toxin-free ingredients to make them:

  1. Vitamin C: It counts among the most trustworthy ingredients in skincare that helps fight free radical skin damage caused by environmental aggressors. It comes with skin lightening and brightening properties. 
  2. Turmeric: Known for its anti-inflammatory & antioxidant benefits, it restores the skin’s natural radiance. It does not let your skin feel irritated or inflamed after using makeup. It thus ranks among the most sought-after ingredients in all the toxin-free best foundation for Indian skin.

Mamaearth’s Bestsellers- 7 Foundation Shades For Indian Skin Tone

Mamaearth has crafted seven exclusive shades to match your skin tone. Let’s talk about them:-

  1. Glow Serum Foundation- Toffee Glow: This Toffee Glow Foundation is perfectly buildable and provides sheer to high coverage. It is suitable for dusky skin tones. 
  2. Glow Serum Foundation- Almond Glow Foundation: Mamaearth’s Almond Glow Foundation gives high coverage for 12 hours. It gives a matte look by covering fine lines and streaks on the face. 
  3. Glow Serum Foundation- Beige Glow Foundation: Ideal for all skin types, this lightweight Beige Glow Foundation by Mamaearth is ideal for normal to oily skin. It spreads evenly without any cakey finish. 
  4. Glow Serum Foundation- Sand Glow Foundation: Mamaearth Sand Glow Foundation can be worn for a matte finish. It is transfer-proof and helps to even skin tone while reducing enlarged pores. 
  5. Glow Serum Foundation- Nude Glow Foundation: Perfect for a minimal or no-makeup look, Mamaearth’s Nude Glow Foundation gives you buildable coverage. 
  6. Glow Serum Foundation-Crème Glow Foundation: You can wear Mamaearth Creme Glow Foundation for a night makeup look as it provides two times instant glow and a 12-hour long stay. 
  7. Glow Serum Foundation-Ivory Glow Foundation: Best suited for cool and neutral undertones, Mamaearth’s Ivory Glow Foundation gives you a perfect matte look for 12 hours. 

Shop for the Best Foundation in India from Mamaearth

Mamaearth believes feeling beautiful is a personal choice regardless of whether you wear makeup or not. Everybody wants flawless and glowing skin. However, acne marks, age spots, and early signs of aging lead to dullness and disrupt the skin's natural appearance. Dealing with them means following a skincare routine such as using a dedicated face toner, creams, gels, and serums, but quick fixes like makeup come as a swift solution at times like this. 

Mamaearth's beauty care range has many products that can help blur your skin to perfection. We have everything you need to feel beautiful and confident, including our Made Safe range of kohl, concealer, lipsticks, perfumes, etc. We welcome you to browse through our website online, select the paraben-free foundation shade that matches your skin tone, check out the foundation cream price, and place an order for your favorite beauty product in the comfort of your home. 

We thus welcome you to download our all-new app to buy the best foundation in India today.

We also have other skincare ranges you would love to try- face sheet masks, face scrubbers, serums, etc. We have solutions for every skin type and skin concern. Happy Shopping!

Sunscreen Body Lotion Products Price List in India

Sunscreen Body Lotion Products List Price
Sunscreen Body Lotion with SPF 30 - 300 ml | Vitamin C Rs 399
Sunscreen Body Lotion SPF 30 - 300 ml | Ubtan Rs 399
Sunscreen Body Lotion SPF 30 - 300 ml | Aloe Vera Rs 399

Mamaearth products price list was last updated on Sep 23, 2022