"It’s love at first swipe!" - your moisturized lips to this 100% natural lip balm. When your lips finally meet their perfect match, sparks fly. Introducing Mamaearth Nourishing 100% Natural Lip Balm with Shea Butter & Vitamin E, the lip date you’ve been waiting for. It’s your partner-in-care that gives 12 hours* of moisturization, smoothens, and adds a soft sheen, all without a hint of anything toxic. The cupid in this love story? It’s the ingredient triple-treat that keeps your lips soft, happy, and totally smitten. While creamy Shea Butter hydrates and softens the lips, Vitamin E nourishes and prevents pigmentation. To ensure long-lasting moisturization, Omega+ (Olive Active) joins in. And yes, it’s 100% natural and Made Safe Approved, because your lips deserve gentle love, always! Free from Petroleum Jelly, Synthetic Wax & Menthol, this lip balm proves that your lips only need natural goodness to look & feel good. So, pick from the 3 beautiful variants: Choose Shea Butter when you’re keeping things classic with a soft sheen, or Raspberry or Strawberry for a flirty, naturally tinted pout. One swipe and it’s official! Your lips have found their perfect match, and nature couldn’t have scripted it better. *Based on the clinical study of Olive active (Omega+)