Mamaearth Moisturizing Bathing Bar gently cleanses, moisturizes and nourishes delicate skin of newly born babies and kids. Its moisture rich crème formula is gentle and safe for head to toe. Loaded with goat milk, oatmeal and shea butter, it leaves your baby's skin soft and smooth. It is balanced at 5.5 pH, which is ideal for baby's healthy skin. Hypoallergenic & toxin-free, the baby soap does not irritate delicate skin of babies. It is completely free of toxins like SLS, SLES, silicones, paraben, synthetic perfume and colors.