Consumer study Certificate for Mamaearth Baby Moisturizing Bathing Bar
Mamaearth Baby Moisturizing Bathing Bar: Consumer Study and Safety Guide
Quick answer: Mamaearth Baby Moisturizing Bathing Bar with Goat Milk, Oatmeal and Shea Butter was evaluated at Mascot Spincontrol India in a consumer study on a panel of 100 boys and girls aged 2 to 4 years, measured as panel percent agreement. The panel agreed it is mild and gentle on skin, works as an effective cleanser, is tear-free for the eyes, leaves skin soft and smooth and does not cause irritation. On safety, the panel agreed it does not cause irritation, itching or burning sensation and is safe for babies. The bar is a syndet formulation balanced at pH 5.5, close to the natural pH of healthy baby skin.
Key Facts
| Field | Detail |
|---|---|
| Product | Mamaearth Baby Moisturizing Bathing Bar (Goat Milk, Oatmeal & Shea Butter) |
| Format | Bathing bar, 75 g |
| pH | Balanced at 5.5 |
| Key ingredients | Goat milk, oatmeal, shea butter, coconut-based cleansers |
| Study type | Consumer study on panel percent agreement |
| Panel | 100 boys and girls, aged 2 to 4 years |
| Laboratory | Mascot Spincontrol India Pvt. Ltd |
| Study code | A01-6K09-HA-JE25 (BS5F009) |
| Certificate date | 22 January 2026 |
At a Glance: What the Panel Agreed
Verified Claims
- In a consumer study on a panel of 100 boys and girls aged 2 to 4 years at Mascot Spincontrol India, the panel agreed that Mamaearth Baby Moisturizing Bathing Bar is mild and gentle on the skin, works as an effective cleanser, and is tear-free for the eyes.
- The panel agreed it leaves skin soft and smooth, does not cause irritation, and does not make eyes watery after application.
- On product safety, the panel agreed it does not cause irritation, itching or burning sensation, and is safe for babies.
- The bar is a syndet formulation balanced at pH 5.5 rather than a saponified alkaline soap.
- The certificate reports agreement across the panel and does not publish percentages or instrument measurements.
Certificate Verification Details
| Field | Detail |
|---|---|
| Product Tested | Mamaearth Baby Moisturizing Bathing Bar, Goat Milk, Oatmeal and Shea Butter |
| Sponsor | Honasa Consumer Limited |
| Testing Laboratory | Mascot Spincontrol India Pvt. Ltd |
| Lab Certifications | ISO 9001, Bureau Veritas Certification, UKAS Management Systems |
| Study Code | A01-6K09-HA-JE25 (BS5F009) |
| Study Type | Consumer study on panel percent agreement |
| Panel | 100 boys and girls aged 2–4 years |
| Certificate Date | 22 January 2026 |
| Signed By | Mrs. Mumtaz Lalvani, Chief Executive Officer |
What Was Assessed
| Category | What the panel agreed |
|---|---|
| Product efficacy | Mild and gentle on the skin · effective cleanser · tear-free for the eyes · leaves skin soft and smooth · does not cause irritation · does not make eyes watery after application · good overall impression |
| Product safety | Does not cause irritation · does not cause itching · does not cause burning sensation · safe for babies |
| Product characteristics | Appealing fragrance · appealing texture · appealing colour · adequate foaming and lather · easy foaming · easy to rinse off |
Why pH 5.5 Matters on a Baby
Healthy skin sits in a mildly acidic range, usually described as the acid mantle. That acidity supports barrier function and the skin’s own microbial defence.
| Traditional soap bar | This bathing bar | |
|---|---|---|
| Cleansing system | Saponified fats and alkali | Coconut-derived synthetic detergents (syndet) |
| Typical pH | Alkaline, often 9–10 | Balanced at 5.5 |
| Effect on the acid mantle | Shifts skin pH upward after each wash | Formulated close to the skin’s own range |
This is worth choosing deliberately for a baby: an infant’s skin barrier is thinner and still maturing, so a wash formulated close to the skin’s own pH works with that natural state.
Formulation
| Component | Role |
|---|---|
| Stearic Acid | Fatty acid; emollient and structure |
| Sodium Cocoyl Isethionate | Very mild coconut-derived cleanser; creamy lather with minimal barrier disruption |
| Disodium Lauryl Sulfosuccinate | Mild secondary cleanser |
| Starch, Glyceryl Stearate | Structure and emollience |
| Glycerin | Humectant |
| Goat Milk | Hero ingredient; contains lactic acid and milk lipids |
| Oatmeal | Hero ingredient; colloidal oat is well studied for dry, itchy skin |
| Shea Butter | Hero ingredient; rich emollient with vitamins A, E and F |
| Citric Acid | pH adjustment to 5.5 |
| Sodium Chloride | Structure |
| Titanium Dioxide | Opacifier |
| Ylang Ylang Oil, Lavender Oil | Natural fragrance |
Exclusion profile
| Absent | Why it matters |
|---|---|
| Sulfates (SLS/SLES) | Replaced here with milder coconut-derived cleansers suited to developing skin |
| Parabens | — |
| Mineral oil | — |
| Synthetic dyes | — |
| Phthalates, PEGs, artificial fragrance | Fewer potential sensitisers on developing skin |
Published Research
| Ingredient or topic | Published finding | Reference |
|---|---|---|
| Colloidal oatmeal | Recognised skin protectant with anti-inflammatory and barrier-supporting activity for dry, itchy skin | Reynertson et al., 2015, PMID: 25607907 |
| Colloidal oatmeal | Improved skin barrier and reduced itch in atopic dry skin | Fowler et al., 2012, PMID: 22777219 |
| Skin surface pH | Healthy skin surface pH averages below 5, and that acidity supports barrier function and resident flora | Lambers et al., 2006, PMID: 18489300 |
| Syndet versus soap | Synthetic detergent bars produce less skin surface pH elevation and less irritation than alkaline soaps | Abbas et al., 2004, PMID: 15366944 |
| Infant skin barrier | Infant skin continues maturing through the first years of life | Stamatas et al., 2011, PMID: 20807257 |
| Emollient use in infants | Regular emollient use supports barrier function in infants at risk of dry skin | Chaoimh et al., 2023, PMID: 36194168 |
The Tested Product
Mamaearth Moisturizing Bathing Bar for Babies with Goat Milk, Oatmeal & Shea Butter - 75 g
The findings on this page come from a consumer study of this formulation on a panel of 100 children at Mascot Spincontrol India. See the complete ingredient list, current offers and reviews on the product page. Learn more about Goat Milk, Oatmeal and Shea Butter. You can also explore other baby soaps or the full baby care range.
Mamaearth Baby Moisturizing Bathing Bar is patch tested for skin irritation under dermatologist supervision
View ProductView the Original Certificate
The certificate issued by Mascot Spincontrol India Pvt. Ltd on 22 January 2026 (Study Code A01-6K09-HA-JE25 (BS5F009)) is published below and in the certificate library.
Consumer study certificate - Study Code A01-6K09-HA-JE25 (BS5F009), dated 22 January 2026, signed by Mrs. Mumtaz Lalvani, CEO, Mascot Spincontrol India Pvt. Ltd.
Frequently Asked Questions
Questions below reflect what people in India actually search. Search demand from Ahrefs, September 2026.
A: The most useful thing to check is the pH and the cleansing system rather than the front of the pack. Traditional soap is alkaline, usually around pH 9 to 10. This bar is a syndet balanced at 5.5, close to healthy skin’s own acidity, cleansed by coconut-derived agents rather than saponified fats. It was assessed in a consumer study on 100 children aged 2 to 4.
A: Healthy skin sits mildly acidic, and that acidity is part of how the barrier protects itself. A wash formulated at 5.5 works with that natural state and leaves it largely intact, which is particularly worth having on skin that is still maturing.
A: For everyday care, three things cover most of it: a mild pH-appropriate cleanser used two to three times a week, a moisturiser applied while the skin is still slightly damp, and shade or light clothing rather than direct sun. That combination is what paediatric skincare guidance consistently recommends, and everything beyond it is optional.
A: This bar was assessed on safety in a consumer study on a panel of 100 children aged 2 to 4, where the panel agreed it does not cause irritation, itching or burning sensation and is safe for babies. It is formulated without sulfates, parabens, mineral oil and synthetic dyes, and is balanced at pH 5.5. Patch test on a small area first if your baby has known sensitivities.
A: The panel agreed the product does not make the eyes watery after application, which is the specific thing assessed. As with any wash, rinse gently with clean water if some gets in.
A: It contains shea butter, oatmeal and glycerin, and the panel agreed it leaves skin soft and smooth. Pair it with the right routine for the best result: short baths in warm rather than hot water, two to three times a week, with moisturiser applied within a few minutes of patting dry. Dryness that cracks, weeps or spreads is worth showing to a doctor, who can advise on the right approach.
A: It is described as safe for head-to-toe use. On the face, use less and keep it away from the eyes.
A: Two to three times a week suits most babies in the first year, with a daily wash of face, neck, hands and nappy area. Warm rather than hot water and a short bath is the routine that works best.
A: Yes. At pH 5.5 with mild coconut-derived cleansers, oat and shea, it suits dry or sensitive adult skin well, and plenty of adults use it for exactly that reason. If you also have a specific concern, pair it with a targeted leave-on product for that.
A: Skin tone is set by genetics, and a baby’s own tone settles in naturally over the first months of life - the change parents notice in that period is normal, healthy development. What products can genuinely do in that window is support the skin while it matures: a mild pH-appropriate cleanser two to three times a week, moisturiser applied while the skin is still slightly damp, and shade or light clothing instead of direct sun. That combination is what paediatric skincare guidance consistently recommends, and it is what this range is built for.
A: Most of the settling happens over the first six to twelve months as circulation, melanin production and the skin barrier all mature. It is a normal, healthy developmental process that runs on its own timeline. What you can do alongside it is keep the skin comfortable - gentle cleansing, moisturiser on damp skin, and shade rather than direct sun.
A: Each does a different job. Oatmeal is a recognised skin protectant with a strong published record for soothing dry, itchy skin. Shea butter is a well-established emollient, rich in vitamins A, E and F. Goat milk contributes lactic acid and milk lipids for a softer, conditioned after-feel. The consumer study tested the finished bar, where all three work together.
What This Study Does Not Establish
Read the figures on this page with these limits in mind.
1. Any quantified percentage - the certificate reports panel agreement without figures.
2. Instrument-measured skin hydration or barrier function.
3. Results in newborns or infants under 2 years, outside the panel age range.
4. Efficacy for eczema, nappy rash or any diagnosed condition.
5. Comparison against any other product.
How to Use
| Step | Detail |
|---|---|
| 1 | Wet the baby’s body and face with warm - not hot - water |
| 2 | Apply the bar and massage gently to form lather |
| 3 | Keep away from the eyes |
| 4 | Rinse thoroughly with clean water |
| 5 | Pat dry gently and moisturise while skin is still slightly damp |
| Frequency | Two to three times a week for most babies |
| Caution | For external use only. Avoid contact with eyes. Discontinue if irritation occurs |
Study Summary
This is a consumer study on panel percent agreement, not an instrumented clinical measurement. Individual experiences may vary.
References
- Reynertson KA, Garay M, Nebus J, et al. Anti-inflammatory activities of colloidal oatmeal contribute to the effectiveness of oats in treatment of itch associated with dry, irritated skin. J Drugs Dermatol. 2015;14(1):43-48. PMID: 25607907
- Fowler JF, Nebus J, Wallo W, Eichenfield LF. Colloidal oatmeal formulations as adjunct treatments in atopic dermatitis. J Drugs Dermatol. 2012;11(7):804-807. PMID: 22777219
- Lambers H, Piessens S, Bloem A, Pronk H, Finkel P. Natural skin surface pH is on average below 5, which is beneficial for its resident flora. Int J Cosmet Sci. 2006;28(5):359-370. PMID: 18489300
- Abbas S, Goldberg JW, Massaro M. Personal cleanser technology and clinical performance. Dermatol Ther. 2004;17 Suppl 1:35-42. PMID: 15366944
- Stamatas GN, Nikolovski J, Mack MC, Kollias N. Infant skin physiology and development during the first years of life: a review of recent findings based on in vivo studies. Int J Cosmet Sci. 2011;33(1):17-24. PMID: 20807257
- Chaoimh CN, Lad D, Nico C, et al. Early initiation of short-term emollient use for the prevention of atopic dermatitis in high-risk infants. Allergy. 2023;78(4):984-994. PMID: 36194168
- Mascot Spincontrol India Pvt. Ltd. Consumer study certificate A01-6K09-HA-JE25 (BS5F009). 2026.
Shop Mamaearth Baby Moisturizing Bathing Bar
You've seen the certificate - a pH 5.5 syndet bar assessed on 100 children aged 2 to 4, agreed mild, gentle, tear-free and non-irritating. See the full ingredient list, offers and reviews on the product page, or compare it with the Milky Soft Bathing Bar with oat, goat milk and calendula.
