Consumer Research Page for Mamaearth Onion Shampoo
Mamaearth Onion Shampoo: What Real Users Said in a Blind Home-Use Test
Quick answer: Mamaearth’s Onion Shampoo formulation was tested against a leading anti-hair-fall shampoo in an independent blind home-use test across Delhi and Mumbai. Users received unbranded bottles and used each for ten days. 79% rated Mamaearth top-box on overall experience, against 70% for the comparison shampoo. 69% said they intended to buy it and 67% said they would switch to it, both statistically significant leads. When asked to pick one of the three samples outright, 47% chose Mamaearth - the highest of any product in the test.
Key Facts
| Field | Detail |
|---|---|
| Product | Mamaearth Onion Shampoo |
| Study type | Blind home-use test, sequential monadic |
| Products compared | Mamaearth Onion formulations plus a leading anti-hair-fall shampoo, all unbranded |
| Respondents | 163 |
| Cities | Delhi and Mumbai |
| Placement period | 10 days per sample, minimum 2–3 washes |
| Report date | April 2025 |
| Result | Highest forced-preference score of the three samples |
At a Glance: How Mamaearth Ranked
| Measure | Mamaearth | Comparison shampoo |
|---|---|---|
| Overall experience | 79% | 70% |
| Purchase intention | 69% | 60% |
| Would switch to it | 67% | 57% |
| Would recommend it | 67% | 61% |
| Forced preference - picked as favourite | 47% | 36% |
Top-2-box scores, meaning the proportion who gave one of the two highest ratings on a 5-point scale.
Verified Claims
- In an independent blind home-use test on 163 users across Delhi and Mumbai, 79% rated Mamaearth Onion Shampoo top-2-box on overall experience, versus 70% for a leading anti-hair-fall shampoo tested unbranded alongside it.
- 69% said they intended to buy it, versus 60% for the comparison shampoo, a lead significant at 95% confidence.
- 67% said they would switch to it from their current shampoo, versus 57%.
- Asked to choose one sample out of three, 47% picked Mamaearth Onion Shampoo - the highest forced-preference score in the study.
- Users tested the shampoo unbranded at home for 10 days per sample, so ratings reflect the product rather than the brand name.
How the Study Worked
| Field | Detail |
|---|---|
| Method | Blind home-use test, sequential monadic with order rotation |
| Design | Each user tested all three samples one after another, in rotated order, so no sample benefited from going first |
| Placement | 10 days per sample, minimum 2–3 washes each |
| Visits | 4 in-person visits per user, with detailed feedback captured at each |
| Cities | Delhi and Mumbai |
| Respondents | 163 |
| Profile | 22–45 years; 80% female, 20% male; NCCS A/B |
| Category usage | Shampoo users washing at least twice a week |
What Users Said
In the shower
| Rated top-2-box | Mamaearth | Comparison shampoo |
|---|---|---|
| Hair’s immediate feel after rinsing | 91% | 85% |
| Fragrance during use | 88% | 83% |
| Foaming and lathering ability | 84% | 67% |
| Scalp comfort while using | 78% | 64% |
| Efficient at cleansing hair quickly | 75% | 72% |
| Easy to apply | 74% | 72% |
| Rinse and wash off | 73% | 72% |
Foaming and lathering is where the gap is widest - 84% against 67%. That matters more than it sounds for a sulfate-free formula, since gentler cleansing systems are commonly assumed to under-lather.
After washing
| Rated top-2-box | Mamaearth | Comparison shampoo |
|---|---|---|
| Silkiness of hair | 89% | 79% |
| Clean hair feel after use | 82% | 71% |
| Soft and smooth hair feel | 76% | 69% |
| Clean scalp feel after use | 75% | 68% |
| Effectiveness in reducing hair fall | 72% | 54% |
| Hair shine | 54% | 50% |
| Effectiveness in controlling frizz | 53% | 35% |
The largest gaps are on the two things people buy an anti-hair-fall shampoo for: 72% rated Mamaearth effective at reducing hair fall against 54%, and 53% rated it effective at controlling frizz against 35%.
Fragrance and first impressions
| Rated top-2-box | Mamaearth | Comparison shampoo |
|---|---|---|
| Fragrance | 77% | 70% |
| Texture | 58% | 53% |
| Consistency just right | 58% | 54% |
Forced Preference
At the final visit, after living with all three samples, users were asked to pick one.
| Picked as favourite overall | Share |
|---|---|
| Mamaearth Onion Shampoo | 47% |
| Comparison shampoo | 36% |
| Third sample | 17% |
This is the cleanest signal in the study. It is not a rating on a scale - it is a choice, made after three separate ten-day trials, with no brand names visible.
The Tested Product
Mamaearth Onion Shampoo for Hair Growth & Hair Fall Control with Onion Oil & Plant Keratin - 250 ml
The results on this page come from an independent blind home-use test of this formulation on 163 users across Delhi and Mumbai. See the complete ingredient list, current offers and reviews on the product page. Learn more about Onion and Plant Keratin. You can also explore the full Onion range, other hair fall control products, or read this shampoo’s dermatological patch test certificate.
View ProductFrequently Asked Questions
A: In an independent blind home-use test on 163 users, Mamaearth scored higher than a leading anti-hair-fall shampoo on overall experience, purchase intention, switching intent and recommendation. Asked to pick one favourite out of three unbranded samples, 47% chose Mamaearth - more than any other product in the test.
A: 72% rated it effective at reducing hair fall, against 54% for the comparison shampoo - that is what users observed over ten days of real use. Mamaearth Onion Shampoo also has separate laboratory testing on hair fibre breakage during washing, published on its own certificate page.
A: This was the widest gap in the whole study. 84% rated Mamaearth top-2-box on foaming and lathering ability, against 67% for the comparison shampoo - so on the one attribute sulfate-free formulas are most often doubted on, users rated Mamaearth higher.
A: Users received unbranded bottles and did not know which company made the shampoo. Each sample went home for 10 days with a minimum of 2–3 washes. Removing the label removes brand bias.
A: Each of the 163 users tested all three samples, one after another, in rotated order - so no sample gained an advantage from being tried first or last. An independent research agency conducted the fieldwork and analysis across four in-person visits per user.
A: 89% rated it top-2-box on silkiness of hair against 79%, and 76% on soft and smooth hair feel against 69%.
A: 53% rated it effective at controlling frizz, against 35% for the comparison shampoo. It is one of the widest gaps in the study, though it is also an area where fewer users across all three products rated any shampoo top-2-box.
A: They answer different questions, and Mamaearth publishes both. This study records what users experienced and preferred over ten days of real use; laboratory testing measures physical outcomes with instruments under controlled conditions.
People Also Ask
High-volume questions people in India search in this category. Search volumes from Ahrefs, September 2026.
Start by identifying which kind you have. Hair snapping mid-length responds well to gentler washing and conditioning. Hair released from the root is influenced by hormones, iron levels and thyroid function, so a blood test is a useful step alongside topical care. In this blind home-use test, 72% of users rated Mamaearth Onion Shampoo effective at reducing hair fall, against 54% for a leading anti-hair-fall shampoo tested unbranded alongside it.
Blind testing is the most honest way to compare, because brand names shift ratings on their own. In this study, 163 users tested three unbranded samples for 10 days each in rotated order. Asked to pick one favourite, 47% chose Mamaearth - the highest score in the test.
Around 50 to 100 hairs a day is completely normal, and it looks like far more when it collects over several days. Tracking the trend over weeks is a better guide than counting on any one day.
Iron most commonly, especially in women, then vitamin D and B12, with thyroid function worth checking too. For persistent shedding, a simple blood test is the most useful next step alongside your topical routine.
Indirectly, and usually temporarily - scratching an itchy scalp breaks hairs mechanically. Settling the flaking usually settles the shedding with it.
This was the widest gap in the whole study. 84% of users rated Mamaearth top-2-box on foaming and lathering ability, against 67% for the comparison shampoo - so on the single attribute sulfate-free formulas are most doubted for, users rated it higher.
There are changes that help straight away: looser ponytails, gentle towel-drying, a wide-tooth comb on wet hair and less heat. Reduction in shedding from the root builds over weeks, in step with the hair cycle.
In this blind test, users who did not know which brand they were using rated it higher than a leading anti-hair-fall shampoo on hair fall reduction, frizz control, silkiness and overall experience. That is a preference result from real use rather than a laboratory measurement.
Scope of This Study
This study did not measure the following. Read the figures on this page with these limits in mind.
1. Clinically or instrumentally measured hair fall reduction. All effectiveness figures are users’ own ratings.
2. Any effect on the hair growth cycle, follicles or hair density.
3. Outcomes beyond the 10-day placement period.
4. Safety or dermatological tolerance, which is covered by separate testing - see the patch test certificate.
Study Details
| Field | Detail |
|---|---|
| Study type | Blind home-use test, sequential monadic with order rotation |
| Respondents | 163 |
| Cities | Delhi and Mumbai |
| Placement | 10 days per sample, minimum 2–3 washes |
| Visits | 4 per respondent |
| Report date | April 2025 |
| Respondent profile | 22–45 years; 80% female, 20% male; NCCS A/B |
| Category criteria | Shampoo users washing at least twice weekly |
| Significance testing | 95% and 90% confidence levels |
| Sponsor | Honasa Consumer Limited |
Original study report: View the full research report
All figures are consumer ratings collected under blind conditions. The comparison product was tested unbranded alongside Mamaearth and is not named. Individual experiences may vary.
Shop Mamaearth Onion Shampoo
You've seen what 163 users chose with the labels removed - picked as favourite by 47%, and rated effective at reducing hair fall by 72% against 54%. See the full ingredient list, offers and reviews on the product page, browse the Onion range, or read how Mamaearth Anti-Dandruff Shampoo performed in its own blind test.
