Consumer Research Page for Mamaearth Anti-Dandruff Shampoo

A: In an independent blind home-use test against two of the most widely used anti-dandruff shampoos in the market, Mamaearth ranked first on every outcome measured. 79% rated it top-box on overall likeability, against 66% and 40%. The lead is statistically significant at 95% confidence. Because the test was blind, those ratings reflect the product, not the brand name.

A: Users received unbranded bottles. They did not know which company made the shampoo they were using. It matters because brand names shift ratings on their own - familiar brands get a benefit of the doubt, newer ones get scepticism. Removing the label leaves only the product.

A: 273 users in total across Delhi and Mumbai, with 92 using the Mamaearth formulation. Each used their sample at home for 10 days with a minimum of 3 washes.

A: 76% rated it effective at reducing visible dandruff flakes, versus 47% and 24% for the two comparison shampoos. That is users’ own assessment of what they saw, which is different from a clinical measurement. For clinically measured dandruff reduction, Mamaearth Lemon Anti-Dandruff Shampoo has a separate CTRI-registered study conducted by an independent laboratory.

A: Softness was measured for exactly this reason. 89% preferred Mamaearth to their own regular shampoo on hair softness and smoothness, the highest of the three, and 80% found it easy to comb or detangle after drying, against 60% and 38%.

A: 53% said they would switch from their current shampoo, against 30% and 14% for the two comparison products. Switching intent is the strictest measure in the study, because it asks people to move away from a brand they already chose and paid for.

A: 71% rated it effective for relief from scalp itchiness, against 48% and 27%. 87% preferred it to their own regular shampoo on this measure.

A: They answer different questions, and Mamaearth publishes both. This study records what users experienced and preferred in real use; clinical and laboratory testing measures physical outcomes with instruments under controlled conditions. This page is the consumer verdict.

A: An independent research agency conducted the fieldwork, recruitment, blinding and analysis. Mamaearth did not administer the test or collect the ratings.

A: Recruitment was balanced in equal thirds across users of all three brands, so every product went into the test on equal footing.

With an active ingredient used consistently. In this blind home-use test, 76% of users rated Mamaearth effective at reducing visible dandruff flakes, against 47% and 24% for two leading anti-dandruff shampoos tested unbranded alongside it. Use an anti-dandruff shampoo three times a week, leave it on the scalp for 2 to 3 minutes before rinsing, and keep going after the flaking clears.

You manage it rather than cure it. Dandruff comes from Malassezia yeast, sebum and your individual sensitivity acting together, and the yeast is a normal resident of nearly everyone’s scalp. Consistent use keeps it controlled; stopping usually brings it back.

Malassezia yeast feeding on scalp oils, how much sebum you produce, and how sensitive your scalp is to the by-products. That third factor explains why two people can have the same yeast levels and completely different flaking.

Indirectly. Scratching an itchy scalp breaks hairs mechanically. In this study, 87% of users preferred Mamaearth to their own regular shampoo for relief from scalp itch, the highest of the three products tested.

The most useful evidence is a blind comparison, because it removes brand expectation. In this test, 273 users across Delhi and Mumbai received unbranded bottles and used them at home for 10 days. Mamaearth ranked first of three on every outcome measured, with 79% rating it top-box on overall likeability against 66% and 40%.

No - it is not passed between people. The yeast involved is already a normal resident on nearly everyone’s skin.

Partly. Malassezia is a yeast, a type of fungus, that lives normally on almost everyone’s scalp. Dandruff is what happens when it interacts badly with your sebum and your scalp’s sensitivity.

Softness was measured alongside dandruff control for exactly this reason. 89% of users preferred Mamaearth to their own regular shampoo on hair softness and smoothness, and 80% found it easy to comb or detangle after drying, against 60% and 38%.