Hi! I am Mama Earth’s shampoo. I understand that shampooing is no easy task and involves real cleaning. Well, I am here for you. Let your baby enjoy my thick, soft and instant foam while I gently cleanse hair and scalp. My 100% toxin-free formula gives your baby soft and nourished hair. I take special care not to irritate those sensitive eyes and be gentle on skin. You know I’d do anything for your little one, don’t you?