Products with a purpose “Why”
Hey, I think we should have a bug repellant in our range. Well that’s not how product decisions are taken at MamaEarth. We first understand what the problem is then get into the depth of what’s causing the problem.
Understood by a large Board of Moms who guide us
We talk to our panel of mums to get a deeper understanding of the issue. These mums guide us on nuances of the issue and why current solutions do not work for them. We understand from them not just what they want in the product but also in packaging.
Inspired by latest research
We then refer to our panel of experts to understand what the latest scientific &Ayurveda research has to say about solutions. We have some awarded scientists & doctors who work with us to develop our formulations. Lots of meetings, interviews and research paper readings later, a decision on product concept is taken.
We have a simple principle Strict No to Toxins and hell yeah to awesome effective yet safe ingredients. We work with expert formulators to develop the best formulations for the defined problems using best of earth ingredients. These formulations are then submitted for approval to Madesafe.Org where using there expert panels of MD Doctors & scientists they check the formulations for any of the 8000 known toxins. Post passing through these checks & hurdles a formulation gets to be a part of Mamaearth’s Baby Safe Army, Roger that?
We have some amazing scientific minds working on developing our products. Here is a glimpse of a scientist couple who are themselves parents and help us develop our formulations
Dr. Harinder Arya : Dean & Training Director, M.Sc. (Delhi University), Ph.D. (Bio Technology, Delhi University)
Dr. Mrs Arya, Ph.D. in Bio-Technology with specialisation in peptide synthesis from Council of Scientific & Industrial Research, New Delhi. She has about 20 years experience in Cosmetics research and Product Development. Dr. Arya is a speaker in Hair Colour Global Forum 2007 as Natural Hair Colour specialist. She is member of many Societies nationally and internationally. Dr. Arya is Post Graduate in Organic Chemistry from Hans Raj College, Delhi University which is One of best college for Chemistry in the world. She is on the editorial board of the Institute of Natural and Cosmetech’s Books, Directories and Newspaper and has authored several publications on the topic of Cosmetics. Dr Arya has lectured on Cosmetics both nationally and internationally.
Shyam S. Arya : M.Sc. (Analytical Chemistry), PGART (NDRI), FIC (INDIA)
Shyam S Arya is a Fellow of institution of Chemist (India) with Master’s in analytical Chemistry and Diploma in Analytical techniques. He is credited as a youngest CEO of a commercial analytical laboratory at the age of 27 years. Shyam S Arya is also Managing Director of a commercial testing laboratory and an expert in field of herb based cosmetic solutions.
Our testing process for our products is no less than clearing an IIT exam with flying colors (No we don’t make them in Kota). Our products go through multiple testing processes which start with a microbiology test to ensure there are no little microbes forming in the product. Each batch is tested for key toxins to ensure that there is no naughty little toxin that makes its way to our awesome products. These products are tested for stability in extreme conditions to ensure they maintain consistency & character. Then they are sent to Europe for clinical dermatology testing on humans (don’t visualize it’s not what you think it is). After crossing all these hurdles the product comes to you, all shiny bright and super safe.
Our stability tests ensure that our final formulations work as they are expected to, even after being exposed to bright light, heat or cold on their journey from us to you.
Through our microbial testing, we ensure that each batch of our products is free from bacterial growth and sneaky microbes.
We ensure each product is tested clinically on sensitive human skin to ensure that it is not allergic. We get these tests done in European union strict standard compliant labs based in Europe to ensure that our products live up to the standards we want them to.
For us this process of ensuring safety is a continuous learning process we keep evolving everyday & keep improving our standards and benchmarks. So while you were reading this, we have already learnt something new & probably even implemented it, isn’t that Cool.
R&D based on latest research
While we have all the faith and confidence in our products, we still look for ways to improve them and make them even better. We actively review new scientific research which can further help us to advance and evolve our already ‘finished’ product. As the availability of safer ingredients grows, we continue to improve our formulations. We are in this journey together and as parents always want the best for our babies.
We take feedbacks very seriously and the families in our community are our greatest resource. After receiving feedback, we make sure that we act on it. Providing better choices for babies and the parents who love them is an ongoing effort for us and we commit to it every single day.